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Understanding Customer Relationship Management In Business

810 Words4 Pages

INTRODUCTION
1.0 Background
Focus in customer is the one of the key to achieve excellence competitive in business competition nowadays. It can help the business to serve their customer better and keep them loyal forever. To achieve it, it must focus on business organization need information about who their customer, what their customer want, how their customer satisfied and others factors those related. So, this is the main theme of Customer Relationship Management (CRM). But, to understanding the Customer Relationship Management (CRM) still incomplete. Basically, the Customer Relationship Management (CRM) is strategy on how optimize profitability through customer satisfaction development. It also one of strategy that emphasize in all things …show more content…

It is because to understanding customers’ buying behaviour is one of the elements that help to the firms or companies to be successful. In addition, if the firms or companies have problem regarding on communications the firms or companies will have difficulty to understanding the customer behaviour. So, many of firms or companies have developed and implemented the Customer Relationship Management (CRM) to learn about customers and to develop relationship with them with aim of increasing customer loyalty and satisfaction. By doing this research, it will examine about intimate communications to conduct relationship management through the Customer Relationship Management (CRM). From there the firms or companies will know the important of the Customer Relationship Management (CRM) to conduct the operations management on their organization. Indirectly, it can help them to understanding the customer behaviour through the intimate communication to conduct the Customer Relationship Management …show more content…

1.3.1 How intimate communications to conduct relationship management influence the needs for customer information towards company?
1.3.2 How intimate communications to conduct relationship management influence employee experience and knowledge?
1.3.3 How intimate communications to conduct relationship management influence company culture?

1.4 Significance of the Study
The significance of this study will be undertaken to find out the intimate communications to conduct relationship management. This proposal seeks to analyse and understanding customer behaviour through the Customer Relationship Management (CRM). For example, how intimate communications to conduct relationship management through the Customer Relationship Management (CRM) can understanding customer behaviour such as customer emotional needs in organizations, customer information towards company and so on. The aimed of this research to analyse the intimate communications to conduct relationship

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