Another group of authors, for example, Prasad and Aryasree (2009), tried to explain the matter of customers’ trust and how it affects their willingness and strong desire to shop online. They discovered that while trust in the online stores is quite an important factor, the matter
The online shopping scenario has greatly developed because of its ease of use and convenience with which people buy product/services online. The affinity to shop online is increasing promptly among consumers across the world. There are two types of online shopping values – Utilitarian shopping values and Hedonic shopping values. But many scholars and marketers have intensely researched into the aspect of hedonic shopping values, which states that consumers consider online shopping as a fun activity. The hedonic shopping values could be evaluated as forecasters of online consumer behavior.
One of the most obvious reasons is the level of noise online - it’s much harder (and more expensive) to find new customers than it was a few years ago. With all the ways savvy customers can find new and better deals online, retailers need another way to attract new customers. These are the omnichannel customers; those who shop online and in stores and tend to spend several times more than traditional shoppers. In the case of many retailers, hopes are high that opening storefronts will offer that customized, personal experience that many have lost with only online shopping. 7.
Clinton Amos, Gary R. Holmes, William C. Keneson (2014) , " A meta-analysis of consumer impulse buying " , Journal of Retailing and Consumer Services , Volume 21, ,Issue no : 2, PP 86–97 . 23. Chand Saini,Rakhi Gupta,Ishant Khurana(2015), "visual merchandising-effect on impulse buying behavior in retail industry”, International journal of research science and engineering , vol. 4 , issue no : 2 , pp
(2003) argued that online shopping sites which provide functions which assist consumers in making better shopping decisions will be perceived as useful. The same logic was observed in the work of Bisdee (2007) as online shopping sites which are able to provide useful services to consumers and services which are not available through traditional shopping (e.g. comparison between products at a glance) will be perceived as useful by consumers, and thus leads to the development of constructive attitudes toward online shopping. This belief is supported by Childers et al. (2001) whereby their findings suggest that consumers which had positive attitudes toward online shopping were found to perceive online retailers as being useful as online retailers were able to enhance their shopping productivity, effectiveness and
Dr. Sunanya Khurana and Ms. Baljinder Kaur (2015) in their research found that e-commerce and e-marketing are mostly influenced by demographic and psychographic factors. Online marketers now know that who are shopping online, what are their preferences, how consumers gets information and use it to buy online products. Most influential factors of online shopping are convenience, ease of use, security cost saving and time saving. Educated and younger age consumers are the most important shopper online. Marketers have to modify their online marketing strategies according to the consumers likes and dislikes.
Those variables or factors are the accessibility features of shopping sites, price of the product and the type and characteristic of the product. The main explanation of the study is that the accessibility and convenience of the shopping sites are the component which creates the intention in consumers to purchase online or not. If the
Bergen, Dutta, & Shugan (1996) noted that consumer search costs associated with shopping across retailers increase with the number of competing alternatives. In contrast, an increase in the number of available alternatives at a single retailer can greatly reduce the opportunity costs of time and the real costs of inconvenience and search expended in virtual store hopping. The retailer that offers greater choice can emerge as the dominant, top-of-mind destination for one-stop shopping, thereby engendering
2. What are the online service benefits for the company services? This paper propose the idea of having an online shopping service in a company industry to evaluate online shopping services. Our results shows the benefits of using such a service. We also discuss the difference between the online shopping service and not
The Impact of Online Shopping on Retail Marketing and Sales Name Institution Introduction For retailers, one of the main concerns at in the modern era is in the continued development of online channels of marketing and sales. Online retailing is becoming more attractive for many businesses as more consumers show preference for its convenience. However, brick-and-mortar retailing remains common. It is impossible for retailers to overlook the significance of the internet in influencing their operations. Some analysts have states that it is difficult to tell apart online shopping from in-store retailing because virtual marketing campaigns have often attracted foot-traffic into physical stores.