Super Junior Music Video Analysis

Romance never dies as proven with Korean boy bands Super Junior recent release of the groups’ seventh album: special edition on the 22nd October 2014 with “This is Love” being used as the title song for the promotion period.

The music video starts off with Kyuhyun walking though a set of double doors into a room that gives glimpse of the other eight members walking. The camera then switches from Kyuhyun to Heechul who is walking towards to piano and other instruments, where Sungmin, Donghae and Eunhyuk take the focus by introducing the beginning of the song and dance routine.

After the introduction the scene changes to a dining room where Leetuek and Kyuhyun join in on the singing and dancing, where they lead the song into the chorus which changes scene to a bar setting where Donghae, Sungmin, Siwon, Eunhyuk and Ryeowook have taken over the singing and incorporated old fashioned microphone and the stand into the dance routine, that is then used throughout the rest of the video for chorus, just with members being

Although the director has tried to mix the box set formula up a little by turning the box set into different rooms of a high class home and making use of the growing popularity in South Korea of one shot music videos. This is where the entire music video is shot in one taking without taking any breaks or clothes changes, not only using the one shot concept the director has also made use of black and white filters to give the video not only an old fashioned feel but the filters also give the video an elegant and classical feel to it, with the use of the colour red that is highlighted in the background and on chosen props in the video that further catches the viewers