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Thomas Cook Case Study

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INTRODUCTION:- Thomas Cook is a multinational company which was established in India in late 1800’s. Thomas Cook(India) Ltd (TCIL) is one of the leading integrated travel and travel related financial services company in India. It offers a broad spectrum of services such as Foreign Exchange, Corporate Travel, Leisure Travel, Insurance, Passport and VISA services and E-businesses. Back in 1881 the company set up its first office in India. TCIL’s footprint at present extends to over 242 locations including 99 cities in India, Mauritius and Sri Lanka. It is supported by a strong gold circle’s partner network and 165 Preferred Sales agents in over 150 cities across India. Simultaneously, Sterling Holidays is a leisure hospitality company established …show more content…

The focus of this essay is to analyse the growth opportunities and limitations of a merger between Thomas Cook (TCIL) and Sterling Holidays. It will also have a critical evaluation of financial reports of the companies using different business tools such as Stakeholder analysis and show the difference between the financial conditions of the companies before and after the merger. This essay will also explore the reason of this merger and the growth strategies that they implemented for the expansion and changes in the market …show more content…

Ansoff Matrix This analytical tool helps in choosing and devising various products and also market growth strategies. It is used by the managers to implement new strategies which will be beneficial for the company in the long run.(Hoang, 2009). With this tool I will analyse how Thomas Cook(India) Ltd and Sterling Holidays entered new markets and what were their diversification strategies. SWOT Analysis SWOT analysis is a decision-making tool which helps in assessing the current and future situations of the company.(Hoang, 2009). With the help of SWOT analysis I will identify and evaluate the strengths, weaknesses, opportunities and threats of these companies at the time of merger. SWOT analysis will help in knowing the situation of Thomas Cook(India) Ltd and Sterling Holidays before the merger took place. Strengths are the internal factors of the companies that are favourable to them. Weakness is also an internal factor that is unfavourable to the company and when compared with their rivals. It created competitive disadvantages. Opportunities are the external possibilities for development in the future. Threats are the external factors for the companies that hinder the growth and development of the company. SWOT also helps in risk assessment, competitor analysis and strategic planning.(Hoang, 2009). I will link my companies with SWOT. With having advantages,

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