Thornhill Research Methodology

3.1 Introduction

As defined by Saunders, Lewis and Thornhill methodology describes how the research should be conducted, based on its theoretical and philosophical suppositions. After having reviewed the relevant literature and formulating the research questions, the author aims to present the potential layout of the research model that is to be reflected in this chapter. In order to achieve better understanding of the reasons for a certain way of research data is conducted and collected; the author is to provide explanation for the selected research design, sampling method, and data collection methods and data analysis. Part of this chapter is to be dedicated to the ethical issues that could potentially arise throughout the data collection

Apart from this function the research design is also reflecting how the information obtained is to be organized and through which methods of analysis it is to be critically assessed (Mondofacto, 2009). There are different purposes for the research: exploratory, descriptive and explanatory. Which would suggest the aim for drawing conclusions from the obtained data . The other important component of the research pattern is the design that reflects the research strategies, choices and the time limitations the researcher is to encounter. Saunders, Lewis and Thornhill suggest the following research strategies as a choice for the researcher to conduct the study: experiment, survey, case study, action research, grounded theory, ethnography and the archival research, though not binding to a certain one since there a possibility to combine some of the strategies to achieve fuller results. The use of the different strategies gives the researcher opportunity to obtain more data reflecting the depth of the study from various points of observation. This is the main reason why the choice of the research design is crucial for better understanding of the point of view it is regarded

Robson, Saunders et al. (2009) define exploratory studies as “to find out what is happening; to ask questions and to assess phenomena in new light” (p. 139). Hence, exploratory research seems to be more appropriate here as the purpose of this is to examine the economical impact of the Fashion Industry in Kazakhstan.

3.3. Population and Sampling Method

Saunders et al. (2009) give a description of the population as “the full of cases from which a sample is taken” (p.212). There are two different population-sampling methods: probability and non-probability . The probability sampling technique is a random selection from a population disregarding their knowledge about the topic. The non-probability sampling technique allows select the participants due to their familiarity with the current study. Thus, the author decided to use probability-sampling technique in order to collect more data and make an analysis based on collected data.

3.4. Data Collection