Threats And Swot Analysis: SWOT Analysis Of Tesco

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SWOT Analysis:

A SWOT analysis is a strategic planning method, which is used in order to “evaluate the strengths, weakness, opportunities and threats involved in a project or in a business venture”. This business tool was used to investigate the strengths, weaknesses, opportunities and threats for the joint venture according to the two companies. Which lead to further investigating into how the venture has resulted in successful growth and been beneficial to both the individual companies.


• Tesco is one of the largest supermarket retailers in the world, third in position, and the biggest one in the UK, hence the joint venture has lead to a lot of recognition for CRE.
• Since Tesco has been performing very high financially,
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Since the venture need more skilled workers, they would need to be paid higher than minimum wage, and therefore difficult for the companies to afford.
• There is intense competition for both the companies in the retailing market, with Tesco having some of the world’s biggest retailers as competitors – even though Tesco is one of the largest, the other ones of the largest (like Asda, Morrisons etc.) are some of the huge competitors. Joining a venture would also mean that CRE would have some of the largest retailers as
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Overall, however, looking at features other than financial, the joint venture seems to be a great way to grow for both the companies. This seems to be a great advantage for both the companies non-financially since CRE seeks to increase their market share in the Chinese market while Tesco hopes to gain recognition and expand its operations in the Asian retailer markets. The venture between Tesco and CRE has particularly caused many advantages for the local community of China, like increase in employment rates at the cost of minimum wage. Since Tesco is one of the largest and most recognizable retailers in the UK, it has given the venture a great deal of recognition, not only in terms of growth but also been beneficial to both the companies. With the emerging economy in China, technology has been a huge development, and therefore a fantastic opportunity for the venture has made an online approach at its customers. By doing this, the venture has particularly increased their online sales, which allows customers to make a quick order and get delivered in no time. However, since the online business boasted, the companies have had to recruit more experienced workers like engineers and technicians, who in return would ask for a higher

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