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Disadvantages Of Online Marketing Essay

1615 Words7 Pages

Marketing is “identifying what are the human and social needs.” If a product is created but no one needs to buy and use so it will not be sold, then the company will has no profit. Marketing is like an "art of selling", but the most important element of marketing lies in the fact that it is not all about selling products, marketing helps the company to know more about their target customer then later offer them the products that are best-fit with their needs.
1.2 The concept of online marketing (e-marketing)

Online marketing (also known as e-marketing, Internet marketing) is the implementation of promoting the messages to the target group based on the usage of e-mail, Internet and website. Through email, businesses can send broadcast messages …show more content…

Online marketing will help to select the target and prospective customers by knowing the needs of them, so that company can cut costs and improve the efficiency of the business.

1.4 Benefits of online marketing

Online marketing can bring enormous benefits to the company, as the Internet has dominated the market, just by a few clicks, business people can get the information of the variety of products.

• Shorten the distance
Geographic location is no longer an important issue. Internet has shortened the distance; the partners can come together through cloud-space computers. That allows people to buy and sell on the Internet and ignore the traditional intermediaries.
• Global Marketing
Internet is an effective mean of marketing activities to reach the consumer market worldwide in which the conventional marketing is virtually impossible to do so.
• Reduce …show more content…

Some Common Types of Online Marketing
Not any online marketing method is suitable for all products or services. The ultimate goal of marketing is to attract online visitors to visit company’s website and make the orders. Here are some online marketing methods that are commonly used:

2.1 Email marketing
There are 3 types of business email. The first type related to online messages that are sent from company to consumer for the purpose of promoting products and services, promoting the ability to purchase. The second type of email is the reverse channel from the consumer to the company; for example, consumers can expect to receive suggestion or complete answers to their demands. The third form of email is from consumer to consumer. Email is used to support the company in the viral marketing. Businesses must be flexible and wise in sending appropriate advertising content for each group.

2.2 Writings
2.2.1 Writings in the online forums
Basically, all you need to do is to visit the business forums on the Internet and answer the questions that people ask about the products/services that related to the core products of your company. This is quite definitely a tool to make a trustful brand name. In addition, do not show ads (advertisings) on the forums, the only way is to give effective answers and advices for people. This is also a good way to learn from the experts when you participate by reading the discussions posted in the

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