Three Features Of E-Commerce

E-commerce is the use of the internet to transact business - digitally enabled commercial transactions between and among organisations and individuals. The unique features of e-commerce are its ubiquity, global reach, universal standards, richness, interactivity, information density, personalization or customization and social technology.

Today, e-commerce is growing quickly worldwide - especially in Asia. According to GoGlobe, 36.5% of worldwide B2C e-commerce sales (around $525.2 billion) come from Asia-Pacific in 2014, a tremendous increase from $383.9 billion in 2013. Of the 3 types of E-commerce consisting of Business-to-Consumer (B2C), Business-to-Business (B2B) and Consumer-to-Consumer (C2C), B2C will be analysed in this paper due

The company chosen for this analysis will be Orori, a jewellry seller based in Indonesia. Although Orori initially started out with brick-and-mortar stores in 2003, in 2012, they made a bold move to shut down all their physical stores and operate only through e-commerce. Today, according to TechAsia, Orori is one of the only jewellery companies in the Indonesian archipelago to move completely to an online business model.

The aspects that will covered in this paper are Orori’s strengths and weaknesses, which will be compared to other Asia B2C e-tailers, how Orori can improve on its weaknesses and the lessons that can be learnt from these implementations. The companies that will be used for comparison with Orori are GROM, Lazada and Alibaba. The comparison will give a clearer distinction of Orori’s uniqueness and weaknesses compared to other e-commerce firms on the

Moreover, for customers who prefer to purchase default designs, there are still off-the-shelf jewellery available on the web store.

2.2 Case Study of Grom

Here, Orori will be compared to another company, GROM, which offers a level of customization which is closer to what the market offers.

GROM (previously known as UCreate3D) is an e-tailer in Asia that offers customised 3D-printed smartphone and tablet cases to consumers or businesses over the Internet. Through a combination of 3D-printing and hybrid production for mass manufacturing, GROM has harnessed the freedom of design (on the part of their customers) and optimized its uniqueness and affordability.

Customers are able to customise their desired phone casing based on a pre-designed template offered by GROM. During the customisation process, customers are first required to select the specific phone model for the casing they are looking to purchase. Currently, GROM has only opened this product line to smartphones that are more commonly used, namely the iPhone 6 Plus, iPhone 6, iPhone 5, Samsung S6, Samsung S5 and the Nexus