Introduction Communication is a “systemic process in which individuals interact with and through symbols to create and interpret meaning” (Wood, 2004). Some see communication as a process where “A sends a message to B upon whom has an effect” while some see communication as a form of “negotiation and exchange of meaning”. (Devito, 1986) “Situated at the crossroad of several discipline [and] communication process” (Mattelart & Mattelart 1998, p.1) the discipline of communication has developed into two distinct schools of thought. The Transmission school of thoughts sees “communication as a unilinear process” ( McQuail, 1994). And the second school which was developed in reaction to this was the cultural context school of thought and it stress
The Code Model of Linguistic Communication-(Coding and decoding) From Aristotle through to modern semiotics, all theories of communication are based on a single model which is called a code model. According to the code model, communication is achieved by encoding and decoding messages . The Figure 1.1.4 that represents the Shannon and Wearer model shows how communication can be achieved by the use of a code. Figure 1.1.4: Shannon Weaver model The code model assumes that communication is a linear process in which a message starts at an information source and is then converted into a signal or a code. This signal then travels to the recipient, who uses his/her decoding mechanism to extract the information in the signal.
“Communication is the purposeful, continually changing, complex process of sharing one’s opinions, thoughts, ideas, observations, personal experiences, stories, and self-concept, and the ability to receive, understand, and react to the input of others, while taking into consideration the message, the communicators and their relationship, and the other properties of communication such as ambiguity, irreversibility, and unrepeatability. In a simpler sense, it is how we humans continue to exist and make sense of our world without the endless frustration of not being able to say what we want to say and hear what we need to hear.” Purposeful. Communication, no matter how it is exhibited, always has a purpose to be served. Depending on the way it is delivered, communication sets out to fulfill a certain aim: to inform, to entertain, to persuade, or simply to affect or influence. Every form of communication, whether written or oral, verbal or non-verbal, needs to satisfy a function.
Introduction Communication is the interchange of ideas, opinions and information through written or spoken words, symbols, actions etc. For effective communication, the message must be understandable to both the sender and the receiver. It is impossible to run a business without an effective, successful and understandable communication. The communication might be both formal and informal. It can be written, verbal or visual.
Definition: Communication is key to your success—in relationships, in the workplace, as a citizen of your country, and across your lifetime. Your ability to communicate comes from experience, and experience can be an effective teacher. Communication (from Latin commūnicāre, meaning "to share") is the activity of conveying meaning through a shared system of signs and semiotic rules. Communication is sending and receiving information between two or more people. The person sending the message is referred to as the sender, while the person receiving the information is called the receiver.
Indeed, communication experts have difficulty agreeing on one definition to cover every situation. There is some of the definition of the communication such as communication is a transaction whereby participants together create meaning through the exchange of symbols (Rothwell, 2010). This definition are divided into four major points which is communication as a transaction, people working together, the creation of meaning and the exchanged of symbols. Each major can be elaborating as (1) communication as transaction. It is involved two or more people who construct meaning together.
The communication models found in language classes are special. These models are different from those found in content-based situations. These communication models are special because their linguistic forms are often simultaneously the aim of a lesson and the means of obtaining those aims. According to (Walsh, 2006) meaning and message are the same thing. Meaning and message are the special tools for instruction, and the language is the main goal of the lesson and the focus of activity.
A linear threshold model is a receiver centric model where each node is associated with a threshold and passes on the information only when the incoming influences exceed the threshold. An independent cascade model, on the other hand is sender centric. Each node that has obtained the information attempts to activate its neighbours once. F. Wang, H. Wang and K. Xu  proposed a partial differential equation to model both the temporal and topological dynamics of diffusion of information that is injected into the network. But topology is considered only in terms of distance from the source.
Business people should be able to communicate in English with a diverse range of customers, buyers, sellers, suppliers and other business partners because English is the official language of business no matter where companies are headquartered. Business English is essential for a successful dealing with superiors, colleagues, subordinates and representatives of other