Three Types Of Motivation In Burger King: Non-Human Resource Management
Burger King considers employees as the most significant resource they possess. This is because the employees deal with the customers and produce the products and present them to the customers. Burger King utilises three types of motivation techniques, namely, financial encouragement, non-financial encouragement, and social policy. These three factors have been adopted from Maslow’s need hierarchy theory. According to this theory, all needs must be fulfilled one after the other, but in reality, an employee may need simultaneous needs to be fulfilled at a time.
The administrators at Burger King are known for their unique motivational systems. For instance, they employ a process of assembly line while making their burgers so as to ensure the best quality and high performance. The primal advantage of this type of production is that it allows workers to gain a specialisation and hence increase productivity by leaps and bounds.
In a Burger King store, managers or supervisors have the autonomy to use their own managerial techniques. Some supervisors are strict and some are lenient, some use hard Human resource management while some use soft human resource management technique. All in all,
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