Tiffany & Co. Case Study Conclusion

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“It’s not just a diamond. It’s a Tiffany” (Tiffany). To look for an old or perhaps and ancient company that is still pretty much alive and active is very rare in this century since media and technology is on constant evolution. Luckily, Tiffany & Co. is one of the very rare companies that are catching up with the constant rise in technology nowadays. As shocking as it may sound but Tiffany & Co. has been around ever since 1837; which means it has existed for 177 years and is still in the market. Tiffany & Co. is an American based that is now international; it is a lavish jewelry. The origin of Tiffany and Co. goes back to New York City, United States. Tiffany started with very few products but today it offers almost all products a woman can wish for including jewelry (silver, diamonds, gold), china, office or school supplies, fragrances, wristwatches, and accessories including bracelets, necklaces, earrings. What makes Tiffany & Co. special in between all of the other businesses is that it pays attention to the smallest details that will satisfy their customers and attract new customers. Tiffany & Co. has always and will always have a highly respected reputation within the market and within customers. Because of its beauty and uniqueness, there is no woman that would ever refuse a Tiffany! Every company in this entire world whether it is successful or a failure, has a story on how it started and expanded. Of course, there are the people who found the opportunity and took it

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