Tiffany & Company Swot Analysis

Introduction

Tiffany & Co. is a holding organization that works through its backup organizations. The Company 's main auxiliary, Tiffany & Company, is a goldsmith and especially retail merchant, whose stock offerings incorporate a broad choice of jewelry (92% of overall net deals in monetary 2016), and in addition timepieces, sterling silverware, china, gem, stationery, fragrances and accessories. Through Tiffany & Company and more subdivisions, the Company is busy in designing the product, assembling and retailing exercises.

Tiffany was established in 1837 when Charles Lewis Tiffany opened a store in downtown Manhattan. Today, exclusive of 300 TIFFANY & CO. stores serve clients around the globe. (tiffany2018)

History

The 1830s in New York

In past, diamonds were settled in groove holding. But after some time a ring was designed by Mr. Tiffany in which he emphasized on cuts of diamonds by rising the stone off the band into the light and the ring was named Tiffany® Setting and marked as the symbol of true love. Soon Tiffany became world 's diamond authority. In 1900 Tiffany created a collection for Paris fair, the ground-breaking number of awards made Tiffany appointed as Royal jeweler to the crowned heads of Europe. In 1902, Charles Lewis Tiffany died after that his son Louis Comfort Tiffany became director of the company. Louis Comfort Tiffany also did well to maintain the brand name. As the twentieth century progressed Tiffany designs changed according to modern time and fashion. All through Tiffany 's history, the U.S. Government has called upon the organization to make dedicatory plans. Among them are formal swords for Civil War officers; the Congressional Medal of Honor, the country 's most astounding military honor; and the 1885 redesign of the Great Seal of the United States, which shows up on the one-dollar

The women are 35-50+ of age who are fashion followers and stick fast to aspirational brands. Generally, the women are from metropolitan cities. The women expect to receive these expensive things as a gift if they are not purchasing them their own. The love to deal themselves with luxurious items. Tiffany products are generally purchased for special occasions like wedding, birthdays, anniversaries etc. The main target buyers not only buy the products from tiffany but their relatives, spouses, friends and friends of friends also buy products from Tiffany and they are secondary target buyers. The majority of products people by for gifting purpose