Tiger Airways Singapore: Case Study: Tiger Airways Singapore
1. Introduction (Tiger Airways Singapore Pte Ltd)
Tiger Airways Singapore PTE LTD is a subsidiary of Singapore Airlines Limited. Operating as Tiger airline is a budget airline headquartered in Singapore. It operates flight services to regional destinations in Southeast Asia, China, India, and Australia. (www.tigerair.com)
Tiger airline independent in 2003 and began ticket sales in 2004. It was floated on the Singapore Stock Exchange under the Tiger Airways Holding banner in 2010. It has its head office in the Honey Building in Changi, Singapore. Tiger airline is a leading Singapore-based no frills airline that affordable travel options and a seamless customer experience. It won the CAPA Lower-cost Airline of the Year Award for 2006 and 2010
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Tiger Airways launched a lot of new services, such as passenger can use internet check in advance at home to save waiting time. Tiger Airways also designed dedicated application allow passenger can easily complete more convenient flight bookings and inquiries related matters. Tiger Airways have seen growing customer demand in connecting flight across its network, with over 120,000 transiting passenger at Singapore Airport to onward destinations in 2012. Riding on this, the airline has also introduced several innovative products to further enhance its passengers’ experience, including tiger app, a mobile booking application available on the iPhone and Android mobile platforms; tiger plus, a premium add-on service; and tiger shop online, which allows passengers to pre-order duty-free products ahead of flights. Theses advancement in technology, airline service more efficiently and also reduced the actual manpower required to answer customer’s inquiries and check in and booking …show more content…
Tiger Airways the significations of porter’s 5 forces overall it has the moderate. Although Tiger Airways competitive rivalry within an industry and bargaining power of customers the signification has the highest level, the threat of sustainability with increasing competitiveness of the various carriers. But for the threat of new entrants and bargaining power of suppliers the signification level has the low level and the threat of substitute products in moderate, there is the compensating of the
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