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Tim Althoff And Levis: Annotated Bibliography

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In the 2017 Fundraising Effectiveness Survey Report, it was found that donor retention among nonprofits is decreasing (Levis, Miller, & Williams, 2017). This report collects data submitted by 10,829 small to medium-sized nonprofits to reflect fundraising results from 2015 to 2016. Levis, Miller, Williams et al. (2017) wrote this report to allow "participating groups to measure and compare their fundraising gain and loss ratios to those of similar organizations submitted by 10,829 nonprofits in the United States" (p.4). Additionally, "gains in the number of new and recaptured donors were offset by losses in the number of lapsed new and lapsed repeat donors" (Levis et al., 2017, p.11). Since these results only include small to medium-sized nonprofits, Levis, Miller, Williams et al. found it important to note that this survey does not fully reflect the nonprofit sector as a whole (Levis et al., 2017). Furthermore, the Fundraising Effectiveness Survey Report highlights the increase in donor attrition and need for nonprofits to improve their donor retention. In 2015, Tim Althoff and Jure Leskovec conducted a large-scale study titled, "Donor Retention in Online Crowding Communities: A Case Study of DonorsChoose.org" at Stanford University. DonorsChoose.org is a crowdfunding platform (Althoff & Leskovec, 2015). Crowdfunding is supporting a …show more content…

63). Since service quality was a critical issue, Sargeant suggested monitoring the perceptions about the quality of donor communications (Sargeant, 2001). Sargeant stated that to improve their communications with their donors, nonprofits need to adopt a relational approach to fundraising (Sargeant,

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