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Tim Hortons Case Study Essay

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Marc Caira made dramatic changes in Tim Hortons’ business strategy after he joined Tim Hortons.“I don’t have to be strong operationally, I bring strengths in other areas,” Caira said, "My responsibility is to build on the solid foundation that this brand enjoys today and try to bring it to the next level — not alone, but with the help of my colleagues." He motivates employees and improve the productivity through the mommunication

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