That’s what people want! 3. Accessible locations and have Starbucks Rewards Cards- Starbucks was smart and strategic when thinking about location and design. They have built great ambiance and have accessible locations (ToughNickel, 2013). This is great for the customer's experience and keeps them coming back.
Starbucks SWOT Analysis In this SWOT analysis, we will examine the strengths, weaknesses, opportunities and threats of Starbucks Corporation. Strengths Starbucks has a strong market position and global brand recognition. Starbucks Corporation is operating in many countries and has one of the highest rankings in brand recognitions. They have motivated, high knowledge employees who work hard to achieve company goals and that’s due to a good work environment. Starbucks implements loyalty programs to help maintain customer satisfaction.
Planning and control Planning and control are considered key factors in the success and growth of companies or businesses. Such companies have a clear and organized planning process and control that lead organizations to achieve their goals and objectives. The planning process establishes the short and long plans that direct the company to meet its goals in-line with the organization’s missions, strategies, and objectives. The control process, on the other hand, focuses mainly on auditing the organizations’ procedures and implements corrective actions if they deviate from the established guidelines and regulations. Starbucks has been very successful in maintaining its position as one of the best coffee houses around the world.
(Kotler, Starbucks aim is to give to customers more than just a cup of coffee. Starbucks wants customers to live the experience and integrate this experience to their routine functions. Product Starbucks aims at high standards with high quality of coffee that provides to customers and with the introduction of new innovative products and excellent services in order for customers to feel the “Starbucks experience”. https://gr.starbucks.com/en-US/_Worlds+Best+Coffee/ Starbucks wants constantly to provide innovative product to coffee lover by introducing new products such as “Via flavored coffees”. http://www.starbucks.com/blog/perfect-your-starbucks-via-ready-brew-flavored-experience/602?reply=36452 In order to fulfill customers’ satisfaction, Starbucks has gone little beyond by offering espresso makers through Starbucks store for customers who want to purchase them and live the Starbucks experience at
Strengths: Chipotle uses many organic, natural, and fresh ingredients throughout their menu. This is a strength because many more people are checking the nutrition value of their food before consuming it and seeing this would satisfy the costumer because they know they are getting, not only a good tasting meal, but a meal that is also good for them. This is very good for Chipotle's business because, as described in chapter 5, they are using a best-cost provider strategy since they are using high quality ingredients while still keeping their low prices. Although the strengths don't stop there; Chipotle has spent a great amount of money trying to promote themselves and really get out there. All the money they spent doing so really paid off since they are very well known since
McDonald's suppliers are required to adhere to the strict Code of Conduct, which enhances the supply chain ensuring that the fast food giant gets the best quality products as raw material for preparing the fast food restaurants. The firm values its supply chain in such a manner that there is no way a poor quality product can access the firm's production unit. In addition, there are checks and balances to ensure that only the best raw materials are used to prepare fast food products. These checks and balances often involve empowering the suppliers to supply quality products through training programs. McDonalds has a policy within all its subsidiaries and fast food restaurants worldwide of giving its employees a priority over all other things.
Starbucks Coffee Company didn’t just go for unconventional marketing strategies for the fun of it. They thought hard about promoting their company, and have decided that Starbucks is more likely to benefit if it employed unconventional word of mouth viral social media strategies that perfectly matched the concept the company wanted to portray. The first point to learn from Starbucks marketing strategy is its emphasis on product quality. Their coffee, even if priced slightly more expensive than expected, is notorious for satisfying customers with its rich, delicious taste and aroma. Another point is the creation of unique and relaxing “experience” and “atmosphere” for people.
Besides, Starbucks apply VRIO framework to gain a competitive advantage. Finally, the staff is also one of the key factors to make Starbucks so successful because many coffee lovers are attracted by the service in a friendly and welcome
CRM is frequently achieved using customer loyalty programs and these programs ultimately result in an upsurge in business profits by focusing on customer relationships. An understanding of how to manage customer relations also permits a retailer to gain a competitive advantage over their competitors and thus, Starbucks aims to maintain their CRM to remain as the market leader. Starbucks recognizes that consumer satisfaction is subjective and therefore it is challenging to measure. So, one way to gain access to customer information is to offer programs such as feedback programs (Appendix A) which enable customers to voice out questions, comments and feedbacks of their opinions on Starbucks. This empowers Starbucks to progress with the help of customer responses consequently resulting in higher level of overall satisfaction.
Technology is growing day by day, and Nescafe aware of the fact that if we don 't want to loose our leadership position in the world market we need to be innovative. Nescafe Dolce Gusto is launched on 7th November, a modern coffee maker that gives you cafe like coffee taste and easy to operate. Company Analysis: swot analysis Strengths: • NESTLE is a strong brand name • Its market campaign is outstanding and interesting • Their product is expand into different flavor and piece accordingly • High financial position • Good reputation in the market globally • Its marketing P’s is impressive .like promotion ,pricing ,placement and product strategies are outstanding • Health conscious product are made which have nutritious value • Their good quality which made them different Weakness: • Some people who are health conscious avoid