Tim Hortons: Case Study: Tim Hortons

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TIM HORTONS
ALWAYS FRESH

TIM HORTONS

Introduction (10)

Tim Hortons is a multinational fast casual restaurant known for its coffee and doughnuts. It is Canada 's largest quick service restaurant chain and was founded in 1964 in Hamilton, Ontario. It has quickly become a Canadian icon and it focuses on top quality, value, great service and community leadership. It has a total of 4,413 restaurants, including 3,660 restaurants in Canada, 650 in the United States, and 113 in the Middle East. Their guiding mission is to deliver superior quality products and services for their guests and communities through leadership, innovation, and partnerships. And their vision is to be the quality leader in everything they do.

I chose Tim Hortons for my research, because it is a well known restaurant that is committed to more than serving coffee and managing sustainability and responsibility as a continuous process. They work hard to deliver the highest quality products and services, and make a true difference for indivisibles, communities and the world everyday.

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Sustainability Initiatives (10)

PAST

Summer Camp program

In 1974, Tim Horton children’s foundation was established by Ron Joyce, Co-founder of the Tim Hortons. It is an
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It is also any industry in the fast food category. One of the most well-known competitors is Starbucks. Both companies focus on the same product, yet they run in extremely different ways and each way works for them. Each company makes consumers feel welcome. Starbucks achieves this with its tension-relieving environment and Tim Hortons achieves this with its fast service and familiar feel. Both companies are very successful. Starbucks is successful by being innovative and inspirational and Tim Hortons is successful by keeping their brand familiar to their consumers. On other hands, both Starbucks and Tim Hortons commitment to recycling cups in their

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