ipl-logo

Tim Hortons Marketing Strategy

2463 Words10 Pages

The corporate structure for Tim Hortons consists of the following: Paul House – President, CEO and Executive Chairman; Roland Walton – President of Tim Hortons Canada; Jill Aebker – Executive VP & Corporate Secretary; John Heneon – Executive VP Supply Chain; Steve Wuthmann – Executive VP of Human Resources; Mike Meilleur – Executive VP of Tim Hortons USA; Marc Caira – Chief Executive Officer; Cynthia Devine – Chief Financial Officer; William Moir – Chief Brand & Marketing Officer; David Clanachan – Chief Operations Officer. There are 11 directors who sit on the Board of Directors.

Tim Hortons product lines consist of: original blend coffee, dark roast coffee, decaf coffee, specialty hot beverages, take home packaged coffee (beans & ground), …show more content…

Foreign operations represent 1% of their locations. Tim Hortons is a successful company domestically as it is the largest quick service restaurant chain in Canada with annual revenue of $4.1 billion (USD) with a net income of $511 million (USD). Tim Hortons is one of the most successful restaurant chains in Canada. It is one of the most known brands in Canada and is synonymous with being Canadian.

Marketing Mix: Product:

Tim Hortons Take Home premium blend 100% Arabica coffees are available in original, dark and decaf. The coffee is sold in either 300 g bags or 930 g canisters.

Price:

The bags of coffee sell for $7.50 and the canisters sell for …show more content…

Our initial forecast would be to get distribution in 1000 stores at one case of 12 bags per store and have inventory needs to support 2 re-orders. This would be a total of 3000 cases of each flavor (original, dark, decaf). There is a tariff on coffee importation to the Philippines to 30-40%. Sale of coffee in the Philippines are subject to a 12% VAT. Product labeling should be in both English and Tagalog. Labeling guidelines according to the Republic of the Philippines Department of Health must be followed. The size of the coffee bag will be measured in grams as per the metric system. Tim Hortons will offer customer support through a toll free

Show More
Related

  • Marketing Strategy Of Roots Canada

    686 Words  | 3 Pages

    Roots Canada In the watchful eyes of both the co-­founders Michael Budman and Don Green quality, integrity and longevity became the three pillars of Roots Canada. A well known Canadian company, Roots developed from making footwear then evolved to create authentic leather bags, accessories, jackets, natural fiber clothing and home furnishings. Roots exemplifies a unique look identical with a informal, athletic, hip and outdoor lifestyle stimulated by the enthusiasm shared by both Don and Michael for Ontario’s Algonquin Park. Its apt for people of all ages, the vast range of Roots ­branded merchandise well reputed its grand design, excellent materials, better comfort and stability.

    Read More

  • Maci Kean Research Paper

    1516 Words  | 7 Pages

    It was originally established in the United States, but now reaches into Canada as well. Dave already owned the major fast food business Wendy’s, so the news of it forming spread very fast (David

    Read More

  • Tim Hortons Audience

    513 Words  | 3 Pages

    Tim Hortons and its customers work well together. As the biggest (and most recognized) coffee and doughnut company in the nation, the restaurant chain has developed a distinct brand identity. They are currently developing a social identity that supports and drives that brand on a worldwide level. Tim Hortons prefers a people-first social strategy that represents the company's values over targeting the entire country of Canada as their key audience and using that audience to engage and create relevant content.

    Read More

  • A Rhetorical Analysis Of Tim Hortons

    314 Words  | 2 Pages

    The message that Tim Hortons sends is that their food is something both trusting and tastes better than places that have food sitting out for days, then given to you is more improved than traditional “ cafe and bake

    Read More

  • Tyson Foods Competitive Strategy

    458 Words  | 2 Pages

    Like most companies, Tyson Foods is not invulnerable to threats from other companies or external elements that the company can’t control. The company has not been able to tackle the challenges present by the new entrants in the segment and has lost small market share in the niche categories. Tyson Foods has to build internal feedback mechanism directly from sales team on ground to counter these challenges. Financial planning is done improperly and inefficiently. The current asset ratio and liquid asset ratios suggest that the company can use the cash more efficiently than what it is doing at present.

    Read More

  • Tim Hortons Informative Speech

    503 Words  | 3 Pages

    Hi, my name is Noorullah. Today, I will be talking about Tim Horton. Raise your hand if you’ve been to Tim Hortons… Now put your hands down. Have you ever wondered why it’s there? Well 59 years ago, Miles Gilbert “Tim” Horton decided to change Canada, making it the country with the top 7 fastest-growing restaurant chains!

    Read More

  • Fit4less And Tim Hortons

    483 Words  | 2 Pages

    I usually will drive to Tim Hortons on the way home following a workout at Fit4Less. Although the company is known as Canadian I was interested to find out that the franchise is much more globalized than most Canadians perceive it as. Tim Hortons is apart of Restaurants Brand International which is a fast food holding company that also owns American fast food branches. Also, the company shares its ownership with a lot of Brazilian investment companies. Moreover, the coffee products that I purchase from Tim Hortons comes from the different south and central American countries rather than a Canadian coffee it is marketed

    Read More

  • Argumentative Essay: Canada's National Identity

    529 Words  | 3 Pages

    Canada is a strong country backed up by even stronger people. The fact that it surpassed the U.S.A, which was considered the 4th best country to live in, shows how much potential this country has with its extraordinary health care services and its fundamental freedoms. It also shows how Canada puts its citizens first above everything else and realizes that it is not perfect, and thus strives to improve its nature, relationships, and lifestyles with

    Read More

  • Eli Gershkovich And The Canadian Craft Brewing Industry

    487 Words  | 2 Pages

    According to the Liquor Control Board of Ontario sales of Canadian craft beer has been growing from 20% to 30%. This is no surprise, Canadian love their beer as much as they love their Kinder Joys. What started as micro-brewing has grown significantly over the years with some brewers garnering

    Read More

  • Pivot Assignment: Starbucks Business Model Innovation

    1393 Words  | 6 Pages

    Key Partners They don’t need much help outside of their workplace they just need the coffee suppliers to bring the beans in and the other small businesses in the community to supply them their own goods. Cost Structure They don’t have many costs to pay for because they supply their own beans and the small businesses come to them. So they only have to pay the employees they hired, the marketing research to improve their products and pay for renting the building their

    Read More

  • Marketing Strategy: Trader Joe's Business Strategy

    1120 Words  | 5 Pages

    For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

    Read More

  • Starbucks And Tim Hortons Case Study

    784 Words  | 4 Pages

    Tim Horton has a comparative advantage in terms of price competitiveness. They offer various menu with reasonable price. They have had the most franchises in Canada as well. Even though the company is moving to extend their area from Canada into foreign markets, the popularity of the company is still a range of around the North America. Whereas, Starbucks has the biggest strength of its brand name value in the world coffee industry.

    Read More

  • Tim Hortons Growth Stage

    1819 Words  | 8 Pages

    Historically, it is a part of the TDC groups based in Canada and the USA. The business entity, Tim Horton’s, was in partnership between Tim and Ron Joyce. By early 1974, after the sad demise of Tim, Joyce automatically embraced the spirit of a sole owner. Since its initiation Tim Horton’s has become a global venture. They grew from a very

    Read More

  • Mcdonald's Strategy Analysis

    1601 Words  | 7 Pages

    McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.

    Read More

  • Cadbury Marketing Strategy

    835 Words  | 4 Pages

    AMITY UNIVERSITY, AMITY SCHOOL OF BUSINESS, NOIDA, UTTAR PRADESH PROJECT REPORT ON: “MARKETING STRATEGIES OF ‘CADBURY’-MONDELEZ INDIA” SUBMITTED TO: DR.SUPRIYA JHA ASB, AMITY UNIVERSITY, NOIDA, UP SUBMITTED BY: ADITI GUPTA BBA – CO7 A3906413041 SUMMER PROJECT REPORT ASB, AMITY UNIVERSITY, NOIDA, UP OBJECTIVES OF STUDY  To study about the company’s marketing objectives.  To study company’s variety of products.  To overview company’s competitors.  To study its marketing strategies: communication strategy, distribution strategy and pricing strategy.

    Read More

More about Tim Hortons Marketing Strategy

Open Document