Tim Hortons Mission Statement
Core Business of Company: The core business of company is of coffee and donuts.
VISION: Tim Horton’s vision is “To be the quality leader in everything we do”. This is shown to be true in most aspects of their daily business, from their drive thru’s being timed to increase customer satisfaction, to quality management systems in place for coffee and food in every franchised location.
MISION: “Our guiding mission is to deliver superior quality products and services for our guests and communities through leadership, innovation, sand partnerships”.
VALUES: “Serving our communities means more than offering great coffee and baked goods”. For example, their Children’s Foundation and other minor sports programs
PROUCT INDUSTRY: Tim Hortons is a coffee based industry. Specially focused on different type of coffees and teas. Also, now serving food along with baked goods.
They sell their products at their locations and provide take home facility. Their aim to provide fresh coffee, food, and fast customer services. They use different advertisement methods to do marketing and big banner are posted at crowded locations.
Considering 4 p’s
Product: They have variety in coffees and donuts. People can choose according to their taste.
Price: Prices are very reasonable and suitable for all classes of society and this is very profitable for Tim Horton’s.
Place: Tim Horton’s have their location almost in every area of Canada. People can easily go in or just order on their way by drive
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