As Newman (2012:28) notes that national cuisines help foster an emotional connection, sense of contentment, and security with its customers, the vast number of Tim Hortons across Canada – and all serving a very similar menu, it arguably offers a sense of security to its customers. As well, it is reminded through the Tim Horton commercials presented that Tim Hortons is a common thread to all pleasurable Canadian memories; hockey practices at 6 am, being welcomed to Canada with a cup of Tim Hortons coffee…etc. Finally, as noted by Newman (2017:28), “food is so emotional, so primal, it is almost impossible to not develop deep attachments to the spaces of culinary knowledge that we inhabit.” As shown in the commercials, especially with the one with Lilian and the one with the immigrant father, Tim Hortons can be thought to be very emblematic of Canadian
In Guelph, Ontario, my hometown you can find Chinese, Thai, indian and Mexican cuisine choices, and I believe these choices would be a standard model throughout many parts of Canada. This shows that Canada embraces and celebrates multiculturalism. In addition to multi-cultural cuisine choices, Canada is well known and recognized for her own “home made” choices. It’s not uncommon to hear stories that people from other countries, make efforts to taste or purchase maple syrup which we produce 71% of or seek out a vendor to purchase a beaver tail. In 2009 when President Obama was visiting our Prime Minister of the day
During the Great Depression of 1929 to the late 30s, while other businesses faced financial ruin, General Mills thrived. (Company-Histories.com) The company began its experimentation with diversifying, and non-flour products such as Bisquick and Wheaties helped the company through these hard times. The company also made breakthroughs with advertising. Radio advertisement for the company was a huge success, with Betty Crocker and the Wheaties logo “Breakfast of Champions” being big sales pushers.
When you tell others that you’re Canadian, many think of maple syrup, friendly people, and hockey. Little did they know that we are entitled to freedom, peace, and equality. Not only do we excel in many winter sports such as hockey, but we also bond over our country’s achievements in sports events. In addition to our strong government and democratic society, Canadians offer help to those in need and welcomes new immigrants to our country.
There are some certain group of people or culture that we cannot talk about without not tracing them to Canada’s history like the First Nation people. They represent the past in the society and this gives Canadians a sense of their historical background and heritage. The Yonge street in Toronto is another example of what symbolize culture and history. According to a multiculturalism policy document, “Cultural diversity characterized the earliest societies to be seen through the mists of our history. Aboriginal peoples speaking a diversity of Algonkian tongues were spread across the breadth
1.0 Introduction/ Background Tim Hortons Inc. is a Canadian-based multinational fast food restaurant, known for its coffee and doughnuts. It is also Canada 's largest quick service restaurant chain; as of December 31, 2015, it had a total of 4,413 restaurants (24 company-owned and 4,389 franchised), including 3,660 restaurants in Canada, 650 in the United States, and 113 in the Middle East. There is a branch at Conestoga College – Doon Campus which opens from Monday to Saturday and it’s one of the mainly option for Conestoga students to have breakfast, lunch and dinner. 2.0 Business Objective Tim Horton’s strategic goals is providing an excellent customer service.
Molson Coors is a beer company that has a deep-rooted heritage in Canada. The marketing director, Chris Blackburn’s reasoning for this advertisement is as follows; "We always try to tap into really deep consumer truths – in this example, the power of Canadian diversity – and when you do that, you create a relevance for your messaging. That 's what we 're seeing here," (“Article Title”, Year Published) (Robertson, The
As cornmeal became more popular the recipes began to change some regions grew blue corn, others grow yellow, this lead to the cornmeal tasting different. In some regions, people added honey or molasses to the cornmeal to give it a sweeter taste. In other regions, people added lard or bacon fat to give the cornmeal flavor (Native Net,
Today, Target Corporation has over 1790 branches of Target and Super Target stores in the United States of America. It also operates an online business named, Target.com. The corporation’s Target and Super Target stores established its desirable position by offering a more deluxe and timely fashioned and trend merchandise than its competitors. One of its strategies is the issuance and use of Target credit card that can be used only in Target and Super Target stores. As the company continuously grows and expanding its stores, it tried to market the Canadian shoppers in the year 2013 but stopped in the year 2015 after failing to get the Canadian market (“Target Corporation”).
Tim Hortons has a lot of social initiatives that they run in society. Their social initiatives include, camps for children, recycling programs and sports programs. Social responsibility is defined as, “The obligation of an organization's management towards the welfare and interests of the society in which it operates.” (Social Responsibility, n.d.). This means that the organization intends to contribute to society, including the environment in a positive manner.