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Toasted Marketing Analysis

806 Words4 Pages

1.2 BACKGROUND OF THE COMPANY In 2007, 6 eager young entrepreneurs gathered with an idea in mind, to introduce gourmet delivery in Jeddah. After a careful market analysis, they recognized the need for fresh, high quality sandwiches. The idea of Toasted was thus born and then turned into reality and the reality turned into success after years of hard work.Toasted opened the first Toasted outlet in 2008 to cater for corporate individuals and families in Jeddah city. A second and third outlet were opened in 2011, also in Jeddah city. Toasted leverages the experience, intelligence and skills of a passionate and experienced team to achieve an innovative and fresh approach to snacking. At the outlets, customers can customize their sandwiches and pick from a varied mix of salads and soups by utilizing premium vegetables and fruits. Furthermore, sandwiches and salads are carefully packaged and presented so as to preserve the nutritional value of the meals and provide customers with the most satisfying wholesome portions of high-quality gourmet. …show more content…

1.4 MISSION Toasted seeks to redefine the gourmet delivery experience for corporate individuals and families by providing the most nutritious food at the best prices, and with a personalized service. They are committed to customer satisfaction by guaranteeing high quality food, exceptional service and good value for money They aim to be pioneers in the industry by providing their staff the right environment to work, maintaining a high level of business ethics both internally and towards the community, and ensuring that only the best quality products are delivered to the

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