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Tobacco Advertising Case Study

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Case Study on the Ban of Tobacco Advertising in India
This case study analyzes the ban of tobacco advertising in India. The Government of India had decided to pass a bill where it prohibits or bans all companies producing tobacco to advertise their products and to participate in sponsoring youth events such as sports and cultural events. The main reason for the Government to ban tobacco advertising was to discourage the use of this product among young people. This however caused a great conflict between those who were in favor of the ban and those against it.
Some of the arguments in favor of the ban of the tobacco advertising stated that India would not be the first or the only country taking this bold step. In the article, the section …show more content…

The arguments that came up against the ban of tobacco advertisement were several. One of the main arguments is the one stating that passing such a bill was indicating that people were not able to make their own decisions. They believe that people had the right to decide whether they want to smoke or not regardless of advertisements. They insist on the rights of adults having a free choice, especially in a country that is “free and democratic”. Many thought Government was trying to control the thoughts, beliefs and behavior of the citizens too much. Another point argued by the opposition is that if the production of tobacco is legal, they also have the right to be able to market and advertise their product as any other good. They insist that the main role of advertising is directed to smoking adults for a choice of brands and not to encourage or influence the use of tobacco products. Yet a third argument came from the fact that the ban did not realize that the companies producing cigarettes was only 16% of all the market whereas the 84% were products such as ‘beedi’, ‘ghutkas’ and others on which the ban had no impact on their sales. And last but not least, is that the ban was not good for the economy. If the Tobacco industry was to collapse, a lot of people would be without jobs since this industry caters for more than a million jobs directly and indirectly. This …show more content…

For example Government wanting to ban advertisement and reducing the consumption of tobacco products when India is one of the larger tobacco producer companies. Another example is that they don’t want tobacco producers to sponsor sports and cultural events when Marlboro which sponsored the Formula 1 was very popular among the Indian youths. Another conflict is that many believed that this ban would only cause worse problems with the consumption of this products, defeating the very purpose of the ban. It is argued that the ban was really no solution for the problem of increase tobacco smokers. Beside although there would be no local advertisement, people are still able to see these kind of products advertised on foreign magazines and television

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