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Toothpaste Pest Analysis

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Marketing Analysis of Herbal Toothpaste
Toothpaste in the Sri Lankan market is divided into two major segments; the first is the Gel Paste market. The second is the Opaque market or Chalk Based Paste market. This is popularly known as the Tooth Paste. The Market for Oral Hygiene in Sri Lanka has been showing a gradual growth of 3.2% per annum. (http://www.encyclopedia.com/doc). Total Sri Lankan oral care market share is approximately Rs. 8.4 Bn. Herbal Toothpaste is made of natural ingredients. They are certified as organic. Consumers prefer the natural toothpastes to the synthetic, artificial flavored toothpaste that is commonly found. There is a variety of Herbal Toothpaste that rich in calcium and minerals. The calcium makes the teeth stronger …show more content…

Political influence is an external factor that influences the products like Herbal Toothpaste’s performance. To encourage market administration and service legislations, retailers are expected to shelf a mix of tooth pastes from price elastic, lower-priced and locally-based toothpaste that is affordable to the local community. There are government rules and regulation that can affect any tooth paste business. For example:- New tax policies on foreign toothpaste could create a direct impact on the Herbal Toothpaste Import.
Economical
Environmental factor is economic, can make a huge impact on the business of Toothpaste. With the development of the country, there has been an upturn in the economy. Peoples earning has increased. Inflation is reducing and so are interest rates. People have money to spend on health conscious items such as Herbal Tooth pastes. People in Sri Lanka travel very frequently and will expect hotels to be furnished with toiletry that is organic. If priced economically Herbal Toothpaste products would add greater amounts to its business. It is better to get into the market before the FMCG market for Herbal tooth paste become …show more content…

Attention
These advertisements will not only attract consumer but also focus on their family units. It is the stimulus factor that is used to gain attention to the herbal product.
Size:
Ads for Herbal Toothpaste are all big billboards and that must attract the consumer.
Colour:
All advertisements for Herbal Toothpaste will be Black and white accompanied by Red on one side.

Segmentation and Position
 Freshness
 Strength
 Family
 Personal
Benefit Positioning: Herbal tooth paste will position itself on the basis of benefits offered, through competitive low price. The functionalities that it portraits is strong healthy teeth without tooth decay and cavity. Herbal Toothpaste will be promoted as a family product. Cost Sensodyne

Colgate Gel, Signal
Benefit Herbal Toothpaste

Aqua fresh

This diagram compares the attributes of different products in comparison to Herbal Tooth paste. This diagram helps the company understand the power of each of the competitive offerings. It also shows the position the company must get to be able to face them.

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