Tootsie Roll Industries have implemented several internal growth strategies to ensure company success. First, Tootsie Roll has engaged in market penetration through their advertising campaigns on television domestically and internationally. Second, the company has used market development by extending their sales efforts into international regions, such as the Far East and Europe, and through expanding their sales efforts in warehouse clubs. Third, Tootsie Roll has used product development by creating new package designs for its Warner-Lambert products. Fourth, Tootsie Roll has used vertical integration by using corn syrup as a substitute for sugar and creating its own refinery. Tootsie Roll has used external growth strategies to increase