Tootsie Roll Internal Growth Strategy

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Tootsie Roll Industries has implemented several internal growth strategies to maintain a competitive advantage. First, Tootsie Roll has engaged in market penetration through their advertising campaigns on television and the expansion of their advertising efforts internationally. Second, the company has used the market development internal growth strategy through extending their sales efforts globally. Right now, Tootsie Roll has expanded into the Far East and Europe, along with various other regions. Additionally, Tootsie Roll has most recently participated in market development through selling their products in warehouse clubs, grocery stores, retail stores, convenience stores, and drug chains. Third, Tootsie Roll has used product development

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