Touch N Go Case Study
Touch ‘n Go Sdn Bhd (TNGSB) which we have selected as our company was incorporated in October 1996 and its services were being launched in March 1997 at Metramac Highway and PLUS Expressways. TNGSB is a private limited company whose shareholders are CIMB Group Holdings Berhad, MTD Capital Berhad and PLUS Expressways Berhad. It provides a payment method through prepaid e-payment card which called Touch ‘n Go card. The Touch ‘n Go card provides users with a means to perform cashless transactions which can totally gets rid of the need to carry and search for loose change when making payments. The intellectual property right to Touch ‘n Go system is hold by TNGSB. This system is locally developed according to Mifare standard and the industry standard for contactless smartcards which enables the company to improve the system independently with required modifications, enhancements, and upgrades. Now, Touch ‘n Go is the only one Electronic Toll Collection (ETC) operator for all highways in Peninsular Malaysia. It is also being accepted as the Common Ticketing System (CTS) for major public transports in Klang Valley. …show more content…
The opportunities for Touch n’ Go is providing more payment area by using the card. Example, the area of Hong Kong using the ‘ba dat tong’ card is so large, the area such as, public transport, shopping, restaurant, convenient shop, school, resident house and much more. This will expand their company faster. (Online 4) 2. Touch n’ Go also can promote the card with some key chain design that can easily taken out to use. Users of the card won’t be easily forgotten to bring out as the key and the card is putting together with the key chain. 3. Finding more companies to cooperation with the idea of the convenience of using the card in everywhere and provide more reload service at each location that can be find easily. As most of the people like convenience rather than doing
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