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The Globalization Of Tourism

736 Words3 Pages

In recent years, the tourism activity has been rapidly growing in all destinations worldwide and in some cases, these places have adapted all their tangible and intangible resources according to the customer’s demands, to the extent that they have become exact copies, by selling same products and experiences everywhere and consequently, contributing to the disappearance of unique tourist destinations. Taking into account that every time customers are more demanding, expecting to live new adventures and find out singular and authentic spaces, the fact that tourism is perceived as a business to take advantage from it, leads to the sameness factor, which means the loss of identity and distinctiveness of these places. For this reason, in the following items I will focus on discussing the main challenges that tourist destinations are facing in terms of globalization and suggesting possible solutions for each problem mentioned.
One of the biggest problems that the tourism industry is facing is that the main attractive destinations create new tourism projects, by offering products and experiences that …show more content…

For this reason, “standardization” is considered to be a mechanisms that allows companies to project a constant image to their customers and consequently, to increase the sales. There is no doubt that customers tastes and habits are completely different and the sameness factor makes life easier. Nevertheless, in the previous years there is a new concept that is playing a more important role in the marketing strategy and it is about the customization. In order to give a response to this revolution, companies need to be adaptive and tailor their products and services to the extent that they meet their customer needs (School of hotel & catering management oxford brookes university,

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