Knowledge of people’s motivations can help tourism organisations improve their tourist services and reach customers more efficiently. But it should be noted that tourists are not homogenous, they have different images of their ideal holiday and different travel motivations (Kozak, 2002). To be more effective, researchers should further examine travel motivations according to market segmentation. Market segmentation is a powerful tool that aims at identifying distinct groups of people who have similar needs and desires (Kirdar, 1997). Segmenting the market is important because different segments of the tourism market require various distribution and marketing mix.
When travellers visit, they not only spend money on accommodation, food, transport, they would spend on cultural attractions. This would be exceptionally true for cultural tourists, as they tend to have a better financial income, and a higher disposable income. The expenditure by tourists supports local businesses. Secondly, tourism creates employment in plenty of sectors. Direct jobs are created when hospitality sectors like hotels, attractions, tourism agencies, and restaurants employ people.
According to his typology, my colleague is allocentric tourist, which enjoys travelling independently, explore culture, seek for adventurous experiences on holiday and go to different places on each vacation (Page & Connell, 2014). Based on Plog’s, allocentric are interested about the world around them and want to explore it. Cooperation with locals and participation in culture, cuisine as well as active past times are central to allocentric tourist’s holiday experience. Cultural motivation indicates the desire to explore and learn about the destination. Furthermore, they tend to make decision very quickly as they identify that life involves risks and they face daily life with full of energy (Plog,
Nowadays hospitality and tourism industry is one of the main industry in this world. A lot of people need a place to escape from their routines or even just to stay overnight as they having a business trip to other places. We call these people as customer or guest. Human mobility from one place to another , both in the country and from and abroad is very high. Human mobility is not only related to business activities but also recretional activities.To be sucessful in this industry we need a lot of and loyal customers.
Maintain clear strategy to reach goals and monitor them. The concept of quality is explained in hospitality management as "the consistent delivery of products and guest services according to standards." Consumers intend to pay more if the hospitality services meets or exceeds their expectations. The level of quality service is an important factor in the experience that guests receive during their visits to lodging operations. Importance of quality management A quality service oriented company main aim is to retain the existing customer and encouraging new consumers.
Brand Loyalty: Brand loyalty is important to managers because it will improve their customer retention, which will in turns have a favourable impact on profitability. When a consumer is satisfied with a brand to the extent of making a repeated purchase he can be said to be loyal. Brand loyalty is a sign that the brand in question meets the needs of the consumer in the area of quality and other attributes. In taking a decision about a brand all the factors that affect brand loyalty like trust, customer satisfaction, brand involvement, product quality and company image must be taken into consideration. Brand loyalty can make the manufacturer of the brand to be complacent and take the consumers for granted.
“Tourists have three fundamental information needs: a need for orientation in foreign places, an interest in the place’s social and cultural history, and finally a need to save both money and time”. In guidebooks “tourists can learn about the history and culture of their destination from their guidebook; they are told which sights they must see; and the maps help them to navigate from their hotels to the sights and back. Because the authors of guidebooks have evaluated the quality of hotels and restaurants, finding a place to eat or sleep is easy. The risk of spending too much money is reduced, as tourists know exactly what is offered. This is what Baedeker envisaged with his guidebooks.
Hosani et al. (2007) revealed that a good brand lowers the risk perception of customers and increases high trust and customer satisfaction. When trust exists between customers and organisations, customer loyalty behaviour is noticed. This contributes to the growth, success and organisational development of the destination (Crouch, 2011). Quality is always assured in services and tourism products when a quality brand image online attracts quality customers who are willing to spend money to purchase the products to the destination.
(Study Mode, 2015) 2) The tourism industry offers the intangible product. Customer never fell satisfied unless the customer taken it. When the customer buys the service it needs to make sure that guest feels comfortable while using the service. The service delivered such as guest greeting, create friendly environment and satisfied the customer these are hospitality service used in tourism as well which shows the similar service used in both the
The main concept is to provide number of quality services to the tourists, who planned their trip through a travel and tourism firm. There are number of services that tourists are eligible and bound to receive as they had spend money while travelling from one place to another. Tourism is the industry in which passenger contacts their tour operator to get what he/she dreams of for their holiday. Travelers at the end of the day go on a vacation to relax and to have a good time. Every airline, railway company or travel agency emphasize a strong customer service as to those who get service are more likely to return for their future travel arrangements.