Tourism Case Study

perception of intention to visit are highly engrossed in the security of the destination they intend to visit. Precautions are taken to get valuable information before embarking on the trip. This study therefore makes helpful contribution to tourism management literature due to the insufficient empirical research concerning digital destination satisfaction as a full mediator of the effects on intention to visit.

The tested above mentioned relations were done through data collected from the airport in Ghana. This is essential because of the lack of empirical research data gathered from a developing nation in Sub Saharan Africa (Svensson et al., 2008). The results of this study therefore closed the gap in the tourism management literature and

18. PRACTICAL IMPLICATIONS FOR TOURISM MANAGERS

Tourism managers from destination organizations should encourage frequent promotions and proper online advertisment focussing on tourists attractions of the destinations marketing. Constant innovations in the application of marketing strategies can be very influencial.The tourism organizations should evaluate the requirement of their stakeholders and respond swiftly and effectively in order to perform better than their competitors to maintain long term future prosperity.Tourism information needs on the internet is based on representation of pictures, graphics and images.This provides tangible image and experience to travellers.The use of videos or animated photos can have impact on potential tourists decision making process toward intention to visit and digital destinationsatisfaction

Firstly, a duration of two weeks was used to conduct this study and in the near future this date should be extended to have more time for more questionnaire to bedistributed and obtained. It is explained previously that data was collected directly from the respondents at the airport.The researcher did not depend on the airport supervisors concerning the distribution and collection of the data. The researchers also took into consideration the problem of confidentiality as the respondence were completing the questionnaire. This type of data obtaining practice has avoided selection bias methods problems and common bias practices among respondents (Podsakoff, MacKenzie, & Podsakoff, 2003). Similar studies in the future should maintain the same technique of collecting data to eliminate potential issues of common bias. Methods and selection bias. Based on the reasons that online marketing has grown to the fulliest in the society, tourism organizations should develop better strategies to target customers of interest through the storeless and the borderless internet (Frick, 2010). In the future similar studies can be conducted with a large sample size in other parts of Ghana or in other developing countries in West Africa. Aside collecting data at the airport for this research, A similar research data can be collected from hotel employees, travel agents or frontline employees at the banking