Images are said to become even more important. Tourist choice and perception for destination is one of the most needed aspects. Tourist take into account various factors in term formalities, local people, attraction, connectivity, convience and their preferences are some of the factors that generate tourist flow to a particular location. Consumer has different perception and individual needs, which hold different values to destination. In today’s, global technological world there exist various sources of information for selecting a destination.
The social exchange paradigm can be a useful theory that can explain both the positive and negative impacts of the tourism industry as perceived by the host group. According to this theory, people always pursue what is valuable, which means that the perceived value is one of the crucial factors that determines the residents' awareness of the tourist. Andereck et al. (2005) explains that "stakeholders' attitudes toward and support for tourism in their community will be influenced by their evaluations of the actual and perceived outcomes tourism has in their community". It means that if perception of local community is base on benefit from an exchange they evaluate it positively and therefore they help to promote and develop tourism.
Tourist Gaze. The concept "Tourist Gaze" implies a dynamic process, which is associated with the acquisition and accumulation of tourist experience. Moreover, this concept includes a multi-level gradual social organisation of tourism and systematic natural development of these processes. The "tourist gaze" helps to formulate what separates the tourist experience from everyday life. Namely, to understand the ways in which the production and consumption of tourism goods and services affect various social relations and processes.
The course also describes the practical considerations of tourism and how tourism can be marketed effectively. This course will be of great interest to owners of a tourism focused business and people working in the tourist industry, and who would like to learn how the modern day tourist
Introduction In a globalising world, travellers are seeking authentic experiences. This is when most will turn to cultural tourism. Cultural Tourism is “the traveling to experience the places and activities that authentically represent the stories and people of the past and present.” This practice has a long history, with its roots in the Grand Tour era. Cultural Tourism emphasizes on the education, and communicative experience on the authenticity of such travel. Cultural Tourism has always been associated positively with the promotion of one’s culture.
It is a business hub for the Middle East. Dubai’s is to explore World Expo 2020 and they conduct Dubai Shopping Festival yearly. Most of the tourists were attract to DSF. Favourable business investment decision has led to Dubai becoming one of the Gulf’s most successful. The dirham is the currency of United Arabs Emirates as it had great influence and degeneration on euro and pound against the dollar has to pull by Dubai’s tourism.
1.3.2 Objectives of study Some objectives have been outlined to achieve the purpose of the study. These objectives are as follows: i. To identify the abundance of cultural assets found on the study area that possible to make as cultural tourist attraction. ii. To identify the characteristics and uniqueness of the study area that can be highlighted as cultural motive.
Cultural tourism holds the main influence in visitors’ decision to travel to destinations in different parts of the globe. This in turn has led to cultural attractions being important in the development of tourism in most regions of the world, for example, Europe, North America and developing countries. Cultural attractions are perceived as being icons of important streams of global culture. This global conception of culture has led to the designation of world heritage sites which attract millions of tourists annually. At national levels, culture is perceived as playing an important role in establishing and reinforcing people’s unique identity and sense of belonging to particular lineages.
CHAPTER 2 LITERATURE REVIEW 2.1 Introduction Among the common heritage to be preserved as a heritage is found in the form of historic sites, buildings and monuments, nature, artifacts and local culture. This heritage should be preserved because it reflects the cultural life of a nation and thus represent civilization in the area. In this chapter, the researcher understand the scope of this study, relevant information about the tourism can be presented with a statement such as definition of tourists, tourism, type of tourism, tourism perspective and heritage tourism. Furthermore, another aspect is about the tourist, type of tourists, tourism planning, tourism planning approach and component of tourism planning to attract tourist to the area. Other research on tourism attraction also important to review from the research.
Similarly, tourism accommodation in general can be used as a tool for tourism development. In contrary to the traditional perception, this article establishes that tourism is one of the most dynamic industries that change with time. Nowadays tourism is associated with service industry that embraces business principles like competitiveness, sustainability and many others that will hopefully come up in the proposed generic