Tourism In Malaysia Case Study

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1.1 History of Tourism in Malaysia Malaysia was at ranked 11th in the world and 2nd in Southeast Asia for tourist arrivals (The Star, 2012). Malaysian government have make an initiative to increase the tourism in Malaysia with an effort to diversify the economy and make economy of Malaysia become less dependent on exports. As a result, tourism has become Malaysia’s second highest private investment contributor at RM24.5 billion and the third largest GNI contributor in 2015 (Idris Jala, 2016).

Tourism Malaysia or the Malaysia Tourism Promotion Board (MTPB) is the government agency in charge of promoting tourism in Malaysia. On 20 May 1987, the Ministry of Culture, Arts and Tourism (MOCAT) was established and Tourist Development Corporation of Malaysia (TDC) moved into this new ministry. TDC existed from 1972 to 1992, when it became the Malaysia Tourism Promotion Board (MTPB), through the Malaysia Tourism Promotion Board Act, 1992.

In 1999, Malaysia launched a worldwide marketing campaign that name as "Malaysia, Truly Asia" which was look successful and have brought in over 7.4 million tourists to Malaysia (Heidi, 2002). The extra revenue that was generate by the tourism sector was successful to help the country’s economy be more stable during the economic crisis in 2008.

1.2 Tourist in Malaysia
Ministry of Tourism & Culture of Malaysia receives and collates tourism related data from multiple sources. These have been formulated, configured and analyzed to provide industry

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