Tourism In South Africa
Destination Analysis
Tourism is an important revenue generator in South Africa . It contributes approximately 9% to South Africa’s Gross Domestic Product and creates thousands of job opportunities . South Africa has beautiful landscapes, bush veld expeditions and a warm and sunny climate which attracts tourists from all over the world . Tourism is a major source of foreign income/exchange which contributes to economic growth .
South Africa is well populated by a diverse group of people and cultures in which there is 11 official languages spoken in South Africa .
• Afrikaans
• English
• Sesotho
• Swazi
• Tswana
• Xhosa
• Zulu
Due to political rivalry/disturbances South Africa’s “Rainbow Nation” is still struggling after two decades of non-racial
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Cost-efficient backpacker hostels are also available for those working on a strict budget .
Analysis of Attractions and Events
According to a survey conducted it is found that most domestic and local tourists make use of taxi services, car rentals and bus services to get from one destination to another. The transportation that is most often used to travel to and fro is shuttle services. It is cost effective and a convenient way to see the country.
Tourists visiting South Africa are not only here for our warm sunny climate, exquisite wildlife, festive beaches and luxurious hotels but also for the traditions we take after and the way all the different cultures support and interact with one another .
Other than the national festival celebrations every year like New Years, Easter and Christmas, South Africa celebrates a variety of cultural festivals all year around, which attracts local and foreign tourists all over South Africa which contributes towards social and tourism development
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After establishing a competitive advantage, a SWOT Analysis should be conducted to identify all the impacts on your business which contributes to making the best decision (CTH Marketing and Customer Relations Notes, Page 4, 2013).
Tourism Area Life Cycle
The tourism area life cycle represents a pattern of in which phase a destination is in its life cycle (CTH Tourism and Hospitality Notes, Page 30, 2013). A destination consists of 5 characteristics known as: Attraction, Facilities, Accessibility, Price and Destination image (CTH Tourism and Hospitality Notes, Page 30, 2013). When there is a pattern of change in these 5 characteristics it creates the tourism area life cycle. The graph of the TALC has 5 phases in which a destination can be identified at:
1. Exploration Phase- When destination is discovered but has no development yet.
2. Involvement- The government recognizes the value of the destination and start to develop basic infrastructure.
3. Development- Private Investors invest their money and then a wider range of facilities are being
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