1.Abstract With the information technology extensive used in the tourism industry, social media has become one of the e-commerce platform in tourism industry. The research shows that, social media plays an important role when the consumers search the travel inspiration and share travel experiences in tourists motivations to visit some destinations. Furthermore, tourists motivations can form the cognitive and affective images of a tourism destination. The study is aimed at analyze how social media, as an important source of information, influence people’s motivations to travel to a certain destination, as well as formation of a destination image. 2.
The tourism industry is significantly affected by these changes. Since information and its distribution constitute the lifeblood of the tourism industry, the use and the dissemination of social media technologies have a noticeable effect on both the demand and the supply side of tourism products and services. Below are presented the most important social media applications, as well as their impact on the tourism industry. 2.2.1 RSS (Really Simple Syndication) RSS feeds, also known as “web feed” or “news feed” is a technology that allows people to subscribe to their favorite websites and then get information from these sites via an RSS reader. This subscription is dynamic, not periodic, with new information delivered to the subscriber every time there’s an update on the subscribed websites.
LITERATURE REVIEW There are so many ongoing structural changes, domain specific requirements, achievements and challenges in the field of Travel and Tourism as discussed in the paper Intelligent Systems in Travel and Tourism by Hannes Werthner. (Werthner, n.d.)This paper overviews about the industry in the Artificial Intelligence and e-Commerce point of view. It describes the production and distribution based on cooperation where we meet supply and demand as the two major parties in the transactions of this information oriented tourism industry. Hannes talks about a New Business Landscape where he finds Web as a way of changing consumer behavior, reaching the new market. (Werthner, 2001)Four strategies are mentioned for the design and production of new products with a range
Based on the theory of attitude or planned behavior in relations to conceptual research model and variables by Richard P.Bagozzi (1992) was used as a base to reach the inference that online destination image with credible reputation attracts and largely impact online tourists’ satisfaction hence motivation to visit. Through this process jobs are temporally created and incomes are generated to pay back institutions and employees through different levels of online destinations and tourists inspirational satisfaction (Jani & Hwang, 2011; Son, 2011; Tse & Zhang, 2013; Xiang & Gretzel, 2010). Findings about online word of mouth and online vulnerability security on online tourists’ satisfaction to visit are similar with the current studies of (Dlamini, M., Eloff, M., & Eloff, J., 2009; Mauria, A.G. & Minazzi, R. 2013). The outcome of the study demonstrates that the effect of online destination image on motivation to visit was influence better performance. Resulting to the fact that online destination image and motivation to visit makes reference to high number of tourists to destinations.
Tour operators can be selected to target a certain desire markets that can be helped by the necessary materials needed to develop such a tourism market segment that will include pictures, proper designed websites and the social media. The Ghana tourism industry can encourage both the private and public sector marketing groups to put more effort on the sales of tourism products. The combination of both the private and public institutions can effectively market Ghana as a leisure tourism destination and marketing scheme can be developed to share responsibilities to these two sectors. A special budget can be allocated for brand and market master plan. Based on the marketing plan, tourism products and service together with the tourism resources can be made available on the internet for potential tourists wishing to visit the destination to view and interact.
India got incredible response from the online campaign to target international holiday makers while minimizing the campaign costs. Thus, the aim of promoting India as the destination of choice and present India as a complete tourist destination could be successfully accomplished through effective online marketing strategies which comprised of running colourful and enticing ads, newsletters and other emails shared with the prospective international tourists. Incredible India undertook such a marketing strategy that not only comprised of the traditional marketing media mix but also integrated online marketing such that the Ministry of Tourism could reach the rising number of people who research their holiday destinations
Example questions: • How often do they travel? • How easy is it for them to plan and organize their travel plans with current online platforms? • What websites do they use to get travel ideas? • Does friends sharing their holidays and trip affect where they plan their next travel? How easy is it for them to find their previous travels from existing ‘social media’?
Offline Marketing By Laura van der Blom & Anne-Lise Artaud The impact that the internet had on marketing is undeniable but there are still companies that prefer to use offline marketing methods. This article talks about targeting offline and why marketers still use offline methods, when online marketing tools, are now so powerful and strategic. To deliver a good explanation we will use a basic tool: comparison: “Offline vs. Online Media”. What is Offline Marketing? Internet is more and more popular and its impact on companies' marketing strategy is every day more important.
These chain affect repurchase which impact on future earning and sustainability of organization. eMarketer, (2007) Travelers used social media as a guideline for their trip. Review of places, Hotels, Transport, Restaurant, food influence on traveler’s decision. Travel agencies have used social media as a marketing tool to influence their customer by posting information (Photo, Warning, Advice or Personal traveler Reviews) on Social Media. Kuruk and Krishnamurthy, (2007) Internet and virtual communities have transformed information , good social networking, increased communication ability of consumer, societies and corporation.
e-marketing is the marketing of goods and services over the internet. There are two human parts of e-marketing. First is online consumer behavior and second is various activities of online businessmen to impact consumer behavior to buy products and services. Electronic marketing environment is important for consumers online shopping. Young customers uses internet for information, surfing and purchasing.