Tourism Industry Case Study

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Chapter 1 Introduction 1.1 Background of the study Tourism is the leading and the single largest industry in the world of today. This sector has been recognized as one of the main important service industries in the world (Schumacher, 2007). Tourism industry in Malaysia started from the early 1970s and has become the second highest foreign exchange earner for the country after the manufacturing. The sector is predicted to grow at the rate of 6.9% per year and contribute almost RM30 billion to the nation’s economy (Bernama News, 19 Mac, 2004). People love to travel to different exotic places around the world and Malaysia is considered as one of the most popular places to visit in Asian region. Malaysia is like two countries in one, cleaved…show more content…
Governments view tourism as a tool for infrastructure development, job opportunities, earning foreign exchange, balance of payments, regional development and generating benefits for local communities stated by Glasson et al. (1995). Tourism development can increase individual’s income and revenues for host countries. The development of tourism industry in Malaysia has achieved a level that can be proud of. Tourism related services are one of the main economic activities in Malaysia. It is the second largest foreign export earner, after manufacturing and has been growing…show more content…
Tourism is commonly related with international travel, but may also refer to travel to another place within the same country. Tourist is define as people “traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes” (The World Tourism Organization (UNWTO technical manual: Collection of Tourism Expenditure Statistics, 1995). Agreeing to UNWTO (2012), Tourism brings in large amounts of income into a local economy in the form of payment for goods and services needed by tourists, accounting for 30% of the world 's trade of services, and 6% of overall exports of goods and services. It also creates opportunities for employment in the service sector of the economy associated with tourism. Over the decades, tourism has experienced continued growth and expanding ‎change to become one of the fastest growing economic sectors in

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