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Tourism Management Literature Review

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Discussion
This study makes important contributions to the tourism management literature in various ways. The first contribution is the testing of the mediation effects of online tourists’ satisfaction on the relations (a) between online destination image and the motivation to visit (b) between online word of mouth and motivation to visit (c) between online vulnerability security and motivation to visit. The second contribution was the limited empirical studies that investigate the above stated mediation effects in Ghana which is a country in West Africa. The last contribution was the data collection from travel agents with a time lag of two weeks with their immediate directors. Important findings unfolded from the examination of the empirical …show more content…

Based on the theory of attitude or planned behavior in relations to conceptual research model and variables by Richard P.Bagozzi (1992) was used as a base to reach the inference that online destination image with credible reputation attracts and largely impact online tourists’ satisfaction hence motivation to visit. Through this process jobs are temporally created and incomes are generated to pay back institutions and employees through different levels of online destinations and tourists inspirational satisfaction (Jani & Hwang, 2011; Son, 2011; Tse & Zhang, 2013; Xiang & Gretzel, 2010). Findings about online word of mouth and online vulnerability security on online tourists’ satisfaction to visit are similar with the current studies of (Dlamini, M., Eloff, M., & Eloff, J., 2009; Mauria, A.G. & Minazzi, R. 2013). The outcome of the study demonstrates that the effect of online destination image on motivation to visit was influence better performance. Resulting to the fact that online destination image and motivation to visit makes reference to high number of tourists to destinations. The destination image has profound reciprocation with theoretical reference to one another (Alvares & …show more content…

Planned behaviour influences employees who highly perceive online destination image, online tourists’ satisfaction, and motivation to visit to reimburse their organizations through hard work. Furthermore based on the standards of reciprocal ideology, travel agents and their employees expect recognition from their institutions such as reward for their tireless efforts. The commitment of the tourism organizations towards rewarding their employees could either be in the form of financial or rewards based on non-financial activities such as work life and benefits and with the ideology of planned behaviour theory tourists can be lured, enticed and attracted into the

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