With today’s great advances Social media websites are so easily accessed from tablets, Mobile phones and laptops. Social media has definitely helped to improve the way people research and decide where to go on holidays. Such great websites like Facebook, twitter and travel websites like travigo and Kayak, aid to the impact by pop ups and advertising on other websites. Social media is defiantly the way forward to marketing companies and anyone trying to promote their business and companies. We can see that People have become more aware of different cultures and countries and their knowledge has made a huge impact on the tourist’s decision making because they are interested by the destination, they usually decided by looking at reviews and images that other visitors have uploaded.
be easily done with basic knowledge about the use of the internet. Visitors can use information technology to obtain valuable information about desired tourist destinations. Information technology and tourism are inescapably influenced in tourism business processes by the present technological revolution (Banyai, M. and Havitz, M.E., 2013) Because information is the most important source of the travel industry, effective use of information technology as a tool manage the internet are the central points for obtaining valuable information about tourism destinations (Dimitrios Buhalis, 2014;Wang.D., 2014). IT systems are spreading fast among many tourism organizations in every part of the tourism industry in Ghana. Most especially in the Accra and Kumasi regions of the country the use of information technology as a tool for advertisement is prominent.
The World Wide Web has become the first source of knowledge for all life domains where web resources are available to anyone at anytime. The tourism industry represents an umbrella term used to describe the industries and business enterprises that provide offers to e-tourists including transportation, hospitality; and entertainment venues, etc... With the advent of new forms of information and communication technologies (ICTs), a novel type of tourism, e-tourism has emerged which is adapted from original e-commerce, ready for searching and creating instantly online booking. Motivated by the emerging technologies, the new generation of e-commerce support more innovative and sophisticated tasks like dynamic packaging, travel planning, price
The technological revolution experienced through the development of the Internet has dramatically changed the market conditions for tourism organisations across the world. ICTs (Information Communication Technologies) evolve rapidly providing new tools for tourism marketing and management. They support the interactivity between tourism enterprises and consumers and as a result they reengineer the entire process of developing, managing and marketing tourism products and destinations. Increasingly the impacts of ICTs are becoming clearer, as networking, dynamic interfaces with consumers and partners and the ability to redevelop the tourism product proactively and reactively are critical for the competitiveness of tourism organisations. It
Understanding the trends in the cultural tourism industry and consumer behavior is more vital than ever for travel agencies to stay competitive. This report has identified two crucial trends that WTS Travel & Tours Private Limited(WTS Travel) can capitalize on to stay ahead of the intense competition. Firstly, the growing importance of social media usage. Secondly, the adoption of Airbnb as a key accommodation for cultural tourists. In our current hyper connected world, the increase in interactivity in the digital space has led to rise of social media.
Literature Review Information technology is widespread in the hospitality management industry and its impact on customers in various ways has been noticed across the globe. Tourists are able to select online tourism destinations and products through the available information on the internet (Abou-shouk et al., 2012) where images and information can be viewed. The sharing of information through the use of IT has transformed tourism in destinations around the world (Mohamad et al., 2013). Many tourists use the internet to obtain valuable information before they make trips to tourist destinations. Therefore, asking consumers to evaluate the internet is a strong strategy for doing business online.
This makes the customer more comfortable to travel to new unknown places without much worry. 2) Travel companies should allow for tailor made package to cater to individual demands. This helps in acquiring customers who do not want to go to crowded places and want their own space and time (Baha’is, D. 1998). TASK 4 P4.1 SWOT ANALYSIS The overall analysis of the UK tourism sectors refers to the understanding of the internal and external factors that are elaborated as below: Strengths of UK Tourism: i) Augmented domestic and transnational visitor income spending from the annual tourist visitors for extensive demand by the tourists ii) UK has an established set of country wide guidelines developed in accordance to World Tourist organization for boosting tourism economy iii) Effective Political provision of United Kingdom and World tourist organization mandating the government in the favor of both the Tourism Operators and UK residents iv) Extensively utilized language for communicating is English which is used across the
Buyers can attain information regarding the different products, services, and brands working in the market through the internet. Moreover, because of online marketing, customer now have much information about the same products that are offered by different brand due to which probability of switching has increased (Verhoef, et al., 2009). Therefore, it is important for all the organisations to determine the online marketing strategy that would work best with their functions and would have positive impact on the purchasing decision of customers. This research study is considered as significant because it would help Tesco in analysing the method through which they could influence the Purchasing decision of customers. Moreover, they would also come to know about the strategies that would work best with their business (Bray, et al.,
The Internet changed the tourism industry structure by changing the barriers to entry, decreasing switching costs, transforming the distribution channels, aiding price transparency and competition and enhancing production efficiency. The Internet also changed the rivalry structure in the industry and it enhanced the bargaining power of suppliers. Thanks to the Internet, buyers gained bargaining power because they now have instant access to information, they understand the market offers and conditions better and are constantly exposed to special offers. The business function that is mostly affected by ICT is marketing and distribution. Organisations that use the Internet as a marketing tool will gain advantages in cost reduction, revenue growth, marketing research and data base development, and customer retention.
Cogent provides easy to use features that allow retailers to manage their content effortlessly and create engaging eCommerce websites that can sell more. o Web Content Management: With rapidly growing eCommerce scape, content management becomes a challenging task for most eCommerce managers. Our web content management features help businesses manage content across their eCommerce websites easily. Also, these features help eCommerce managers to ensure that their website remains up to date and in tune with customer’s requirements. They can manage virtual pages, billboards, news, and events, product descriptions, and more.