Tourism Marketing Case Study
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SCHOOL OF MANAGEMENT
SEMESTER II, 2015/2016
AMP 352/4 INTERNET MARKETING
Lecturer : Dr Malliga A/P Marimuthu
Name : Willian Leong
Matric : 119956
Industry : Tourism 1.0 Introduction
Tourism is defined as the activity of traveling for pleasure. It has become an important sector that has an impact on development of country economy. Tourism industry is inseparable from businesses such as travel services, food, accommodation, transportation and recreation and entertainment. Thus, when the industry thrives, it brings the benefits of income creation and generation of jobs. Therefore, many countries are trying hard to market themselves in order to attract visitors.
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Therefore, it is extremely important to be in touch with the latest technological trends and have the knowledge required to effectively respond to the challenges of global competition. Internet technology provides high-quality and efficient operations in all economic sectors, including the tourism industry.
The Internet has become a support to more complex and critical functions in tourism industry and it contributed to its significant innovation. Due to the appearance of the Internet, information of tourism is easily accessible, connecting all the travellers to the tourism suppliers creating an important marketing and communication channel. For instance, marketers of the tourism industry would make use of the Internet for engaging customers, creating innovation and providing cost effective based marketing
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It starts from making reservation for accommodations, transportation, food recommendation and point of attraction. Therefore, without Internet, the tourists can only rely on the travel agency and Internet is the key to make sure the tourism industry continue to flourish.
6.0 Reference
1. https://en.wikipedia.org/wiki/TripAdvisor#cite_note-39
2. https://en.wikipedia.org/wiki/Tourism
3. http://www.reliancetravel.com/
4. http://www.airasia.com/my/en/check-ins/web-and-mobile-web.page
5. http://www.nordicinnovation.org/Global/_Publications/Innovate/innovate_2008_01.pdf
6. http://www.holidaygogogo.com/holiday-tour-package-in-malaysia/ 7.0 Appendix
1. https://www.facebook.com/RelianceTravelMalaysia/?fref=ts
2. https://www.facebook.com/holidaygogogo/?fref=ts
3.
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