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Tourism In China

903 Words4 Pages

In terms of Chinese tourism market, news publishing from CNTA and UNWTO, China has the 97.3 million outbound tourists in 2013 and it has been the top tourism market source in the world. It can be seen (Graph 1-1) that the number of Chinese tourists was only 10 million in 2000. Just over past ten years, it has been increased to approximate 100 million which is ten times as many arrivals as previous one. The increase is not only in the number of Chinese going abroad, but also in the travel styles and destinations. More Chinese tourists would like to be self-guided tourists and go to some lesser-known destinations for experiencing unique culture and spectacular landscapes.
In view of the consumption concept of modern has been changed with the …show more content…

There are several reasons, such as differentiations of destination feature, inappropriate marketing strategy, lack of consumer perception, etc. In China, the most emerging market, it has more potential opportunities to get more market shares and need to change its further and sustainable development strategy due to the rapid growth of purchase power of Chinese market. In this condition, European e-travelling products play a very important role in the overall development strategy. So the development strategy of European e-travelling product in China is crucial and needs a lot of work to fit into the mew …show more content…

There are several reasons, such as differentiations of destination feature, inappropriate marketing strategy and lack of consumer perception, etc. The objective of this paper is to discuss European e-travelling product's development strategy through a comprehensive analysis of tourism e-commerce, combined with its functions and advantages.
Secondly, for the purpose of this paper, it isn’t enough to write one article for studying the whole tourism marketing strategy. Besides, many scholars have already conducted systematic researches for development and innovation on tourism marketing. How to launch a target tourism marketing by using IT and e-commerce is the direction of future research. Additionally, the method and result of this paper can be used in analyzing for other market such as North America, Australia and New Zealand. On the other hand, it may be made use as a reference for Chinese inbound tourism.
Thirdly, as the core product, analyzing the characteristics of e-travelling product and discussing its development strategy is contributed to tourism marketing and helpful for the whole industry

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