Authors were designed this survey to investigate relationship of the influence of self-related personality traits on their brand consciousness; and the influence of brand consciousness on consumption behaviors in terms of consumption motivations, purchase intention, and brand loyalty to Genaration Y consumers’ consumption of luxury fashion product (Giovannini, Xu, Thomas, 2015). They have well define brand consciousness as ;”mental orientation of consumer to buy well-known branded product over other brands” (Sproles and Kendall, 1986). In other words consumers who have strong brand consciousness are tend to buy luxury bands (Giovannini, Xu, Thomas, 2015). The result shows that level of public self-consciousness has positive impact on brand consciousness (Giovannini, Xu, Thomas, 2015), the investigation found that a high level of brand consciousness positively influenced brand self-congruency motivation (Giovannini, Xu, Thomas, 2015), consumers’ brand consciousness had a positive relationship with both their brand loyalty and purchase intention for luxury fashion products. In the article of “Factors affecting Mexican college students’ purchase intention toward a US apparel brand” they have done a survey using a total of 256 college students in Mexico, and they have done that
Introduction The luxury product market grew around the world during the period from 1995 to 2007 (Amatulli, Guido, 2009). Luxury Fashion includes couture, ready-to-ware and accessories. Luxury Fashion industry is unique from other industries and they should dive in to too deep of marketing and promotion activities to sale products to a specified group of people. Luxury in the sense something expensive, which means there is something special than the ordinary. Consumers expect that specialty from a Luxury product.
Few more units have come up after that. The wine fabricating units are found in Nasik locale of Maharashtra state as the atmosphere there is discovered to be most suitable for grapes utilized for wine making. The Indian wine industry has been steadily growing over the last ten years. Wine is gradually becoming a part of urban Indian lifestyle. Rising incomes of Indian population, changing demography and exposure to new culture is adding to the higher consumption.
Segmenting the market is important because different segments of the tourism market require various distribution and marketing mix. Tourists can be segmented by many descriptive and explanatory variables. The widely used segmentation variables in tourism include geographic and demographic bases (Bennett, Strydom, 2001; Dolnicar, 2006; Goeldner, Ritchie, 2009). With regard to travel motivations, various empirical research studies have investigated that travel motivations differ among different market segments towards specific destinations (e.g. Pizam, Sussman, 1995; Baloglu, 1997; Acevedo, Nohara, 2004; Andreu et al., 2005; Jonsson, Devonish, 2008; Jensen, 2011).
The major purpose of the following essay is mainly about examining the importance and the role of fitness as a lifestyle. After doing several research and analyzing many readings to finally come up with an important conclusion: Fitness is a good lifestyle for both mental and physical health since it controls weight, improves quality of life, and prevents diseases. Fitness helps to gain more self-confidentand essential for building personality, beside the fact that fitness offers a stable and a healthy life with a positive thinking. “It is essential to be motivated”. Indeed, the desire to accomplish a goal can help to build a strong motivation and create enthusiasm to reach any goal.
8.1 VISION: The flourishing of each individual and community in Trinidad and Tobago physically, mentally emotionally, spiritually and socially. Going beyond; • hospitals and to include altering health beliefs, • disease and infirmity as criteria for wellness and focusing on the individuals positive functioning in life no matter the ailment, • government responsibility for the population health and to enhance individual personal conscientiousness. To build a health system that consists not only of institutions but a system that is a culture of good health. A culture that would change Trinidad and Tobago’s current economic and social potential into a reality. 8.2 GOAL: A population that leads long, healthy lives that is promoted by quality health care and fuelled by personal and community responsibility.
Though consumer behaviors generally based on different tourism choices provided that similar features such as quality accommodation and food, hospitality of the host people and the most important facilitator which is the beautiful scenic view. That’s why Brieter, Cai & Feng (2004) suggested that tourism places and destinations must provide evoking benefits to the incoming consumers through an ultimate decision tools set. So, they concluded that a tourist place should not only include some evoking tools but also must be unique and different from other tourist attractions to position themselves in the tourists top of mind in final decision process. And based on this perspective, they have concluded that destination branding is as critical to attract the tourist in bulk as identified and differentiated from different options in the minds of the targeted tourist
Developing a Tourism Marketing Strategy The task assigned- An international tourism marketing consultant tasked with writing a report to help better put a tourism destination on the map in the UK market. This destination could be a town/city/region or country inside the EU or further afield, and you may already be broadly familiar with your destination’s qualities and attractions. The Destination chosen for strategy development for this study- Delhi, Country – India. For development of a successful marketing strategy, it needs the analysis of the decision making behavior of the customer. How the customer chose a decision for a visit and what does he looks into the destination and what are the factors influencing the choice of destination?
The importance of communication in tourism: Portugal and its image from travellers’ perspective Abstract: Communication in tourism is a fundamental tool to promote at the best a destination. In the following paperwork a quantitative and qualitative research of the official Portuguese Instagram travel account has been made. It focuses on the analysis of the places and sites promoted by the travellers. The aim is to explore the insights of Portugal and its means of promotion in the online environment. Keywords: tourism, emotions, communication, Instagram, Portugal 1.
2.0 TOURISM Tourism refers to those activities related to traveling and staying outside their normal environment for leisure time, business and other purposes. Tourism is the dynamic and modest industry that needs to accept the continue change according to the customer change its needs and desire. 2.1 Type of Tourist: International and Domestic Tourist There were different types of tourist known documented depend on length of stay, form of transport, distance travel, reason for travelling and money spend by tourist. There are two types of tourism: 1) International tourism. 2) Domestic tourism.