The image of a place is also an important asset (Ryan & Gu, 2008). Ryan and Gu (2008) emphasize that the image itself is the beginning point of tourist’s expectation, which is eventually a determinant of tourist behaviors. In addition, the authors explained that destination image exerts two important roles for both suppliers and tourists. The first role involves informing the supply systems of what to promote, how to promote, who to promote to and, for the actual product that is purchased, how to design that product. The second role involves informing the tourist as to what to purchase, to what extent that purchase is consistent with needs and self-image, and how to behave and consume (p. 399).
It might also help to identify whole new markets that you can successfully target. The purpose of any marketing strategy should be to identify the benefits of your business, and offer those benefits later on to your target market/audience. Also is good to mention that every time you speak to someone about your business you are involved in marketing. Even a conversation about your company is a good opportunity to promotion which can increase the sales. Last but not least, the marketing strategy will help you to be focused.
2). If there is a significant increasing in economy of the local community, it is possible to value that the tourism destination has been successful in applying the tourism development concept. In order to make a tourism industry, North Buton needs to improve the tourism accessibility in all potential tourism destination. As an island region, North Buton has a unique character in its accessibility service. Road and sea transportation is the main focus for tourism industries
Introduction Tourism has come to play essential economic role for many countries. Globalisation has allowed for airlines to extend their operating routes. Even the most remote of locations have come to use tourism as a fundamental tool to economic growth. With this newly globalised world has increased demand and competition. Destination marketers and managers are constantly being met with the challenge of learning to attract newer tourists and to encourage their revisiting to the destination.
However, as action proceeds on the basis of subjective reality therefore, probing destination image is an immensely important exercise. In tourism, marketers are interested in the tourism destination image concept as it plays a significant role in sales of tourist’s services and products and decision making. According of Balmer, whole consumption experience is pervaded by image perspectives. Through imagery, vicarious consumption may take place before purchasing. Imagery than further can lead to increase satisfaction and value addition during the consumption process.
18. PRACTICAL IMPLICATIONS FOR TOURISM MANAGERS Tourism managers from destination organizations should encourage frequent promotions and proper online advertisment focussing on tourists attractions of the destinations marketing. Constant innovations in the application of marketing strategies can be very influencial.The tourism organizations should evaluate the requirement of their stakeholders and respond swiftly and effectively in order to perform better than their competitors to maintain long term future prosperity.Tourism information needs on the internet is based on representation of pictures, graphics and images.This provides tangible image and experience to travellers.The use of videos or animated photos can have impact on potential tourists decision making process toward intention to visit and digital destinationsatisfaction
However, a marketing campaign can be a two-edged sword if it is not based on what the destination has truly to offer. An unsatisfied tourist will not be willing to return or recommend the destination, inhibiting the word of mouth chain that would contribute to build the name of the destination (Calvo et al. 2011). Moreover, the management of the destination and its resources is also a vital factor on building the attractiveness. The development of infrastructures, the creation of facilities and promotion of tourist activities, as well as the stimulation of professional development of capabilities of people working on the tourism sector, will enhance the competitiveness of the destination and as a consequence will increase its attractiveness power.
Destination attractiveness is a relevant topic in tourism research because it has a tremendous influence on tourists’ behaviour (Lee, Huang, &Yeh, 2010), particularly on loyalty (Buhalis, 2000; Chen & Hsu, 2000; Um, Chon, & Ro, 2006). Destination attractiveness has been investigated from two main angles: the supply-side and the demand-side perspectives (Formica &Uysal, 2006; Lee et al., 2010). According to the supply approach, attractiveness is the pull force generated by destination attractions (Formica &Uysal, 2006). On the other hand, in the demand-driven approach, destination attractiveness is based on tourists’ evaluations of destination attributes (Kim, 1998; Um et al., 2006; Kim & Perdue, 2011). In the past researches, destination attractiveness
Marketing communication is the process of effectively communicating product information or ideas to target audiences. To appropriately communicate the marketing message, companies must realise that everything they do can send a message. Product, price and distribution can communicate information to audiences. Therefore, marketing communication is the element used to showcase important features of the other three components of the marketing mix to increase the odds that the consumer will purchase
Marketing is a part of business management, advertising or promoting a product or service as well as service quality, or also building customer relationship, which includes: identifying, convincing, satisfying, and keeping the customer. Therefore the "Marketing in Tourism and Hospitality" is the application of the principles and techniques of marketing to the general field of tourism. The marketing is a natural complement to the marketing and tourism can be defined as a systematic strategy, built on the needs and expectations of the market, to optimize the use by local authorities, the factors and elements that contribute to the enhancement of attractions and tourist services, or offered by a given