• Leadership and coordination: The DMO has a leadership role in tourism within the destination and sets overall direction for the future tourism. • Planning and research: The DMO has a role in preparing tourism policies, plans and strategies for destinations, also drives research on existing and potential target markets to guide future marketing and product development decisions. • Product development: The DMO is responsible for the sustainable development of the tourism product including physical products, people, packages and programs. • Marketing and promotion: The DMO develops overall marketing strategy and prepares long-term and short-term marketing plans for tourism at the destination. • Partnership and team-building: The DMO puts together effective destination team and builds alliances to in order to achieve the destination’s product development and marketing goals.
Also the drop of whaling industry decreased the earnings for us. If we couldn’t catch an enough amount of whales to make the profit, there wouldn’t be any incomes, so we really want to gain a lot more money for the starvation problem. Furthermore, an economic impact we had in Hawaii was the increase of activity imports. This affected Hawaiians money, because as activity increases in import they can gain more jobs. By creating more jobs such as fishing, farming, and trading created more money.
Customers provide revenue for the company thus making them have a stake on the company products and services they provide. According to Berens (2012), the stakeholder theory suggests that the company must consider the customer needs. Loyal customers provide a crucial and relevant insight of what a company or firms needs to do in order to satisfy the customer needs. It's through loyal customers that enable companies to retain and sustain competitive advantage. Thus very crucial to establish a relationship with the customers so as they can contribute their views and suggestions.
INTRODUCTION Fiji is an island and tropical country surrounded by 330 islands with two major islands, the Viti Levu and Vanua Levu. Fiji is known for being the tourists spot in the South Pacific. Fiji is one of the most developed economies in the part of pacific because of the forest, mineral, and fish resources. Recently, Fiji’s main sources of foreign exchange are the tourist industry and sugar exports. The country has a convincing
(TG Journal, 2008). Tourism industry is one of the most dynamic and competitive industry in the globe. Customers’ needs and satisfaction keeps changing and tourism study should able to balance those changing aspects or trends of the customers to adapt as the business industry. Tourists travelling to their destinations demands certain services and facilities such as food and accommodation, transportation, communication, security, entertainment, etc. These services and facilities plays a vital role in the overall promotion and development