ipl-logo

Tourism Swot Analysis

931 Words4 Pages

Strength The marketing department frequently conducts market research, customer’s satisfaction, competitive analysis and customer’s buying behavior. As a result the company based on scientific market research develops new products or amends the existing ones to satisfy needs and wants of customer. The major strength for marketing department is corporate social responsible activities which help on enhancing ethical business reputation of the company. There is strong personal relationship with customers, tourism organization and business associates. Weakness On the contrary to strength, the department lacks adequate budget for promotional activities, advertisement etc. The company has just prioritized digital marketing so there is lack of online …show more content…

When planning travel, Millennials are used to having their options conveniently available to them. They want to be able to research and book their trips and tours online. Millennials also tend to analyze ethical business pattern of the company before purchasing a product. NHATTC’s business principle of corporate social responsibility activity is prime reason that differentiates it from other travel companies. However the company needs to adapt to technological changes in tourism field such as e-booking and e-payments in order to cater services to millennials. Adventure tourism The growth pattern in adventure travel is extremely high because people want more from their vacation, customer want something transformative and memorable which is provided by adventure tourism. A decade long experience of NHATTC in addition to unlimited adventure activity potential in Nepal is beneficial for long term business. Emerging market such as India, China and …show more content…

NHATTC have clear vision on doing so by incorporating 3ps (People, Planet, and Profit) business philosophy in their strategies and activities. The intern was assigned to marketing department hence it was really fruitful to understand technological advancement in marketing field. The intern observed many businesses giving up traditional advertising method and opting for digital internet marketing by focusing on Search Engine Optimization, Google ad words or Social Media marketing. The intern understood in order to survive in highly competitive market, business should opt for technological advancement, gain trust and confidence of customer. The positive reputation of NHATTC has made them stood out from the rest in tourism

Show More
Related

  • Ap Human Geography Swot Analysis

    554 Words  | 3 Pages

    The first economic stance is called Neutral. Neutral stance generates more tax revenue for the government. The next economic stance is called expansionary. Expansionary is essentially where the government is spending more money than it is collecting. The final economic stance is called contractionary.

    Read More

  • Meridian Water Pump Case Summary

    1206 Words  | 5 Pages

    Case Study #1 Andrew Gonzalez Saint Leo University MGT 417 Case Study #1 The Meridian water pump case is about a small company that produces small water pumps. There was a meeting held within the department managers that pertained to making medium size pumps for the next 6months. Arguments were recorded between the marketing and sales manager, production manager, HR manager and finance manager. It seems to me that all were pointing the finger at one another on why things couldn’t get done and each department was slowing the other down by not efficiently running their departments.

    Read More

  • Nordstrom: Dissension In The Ranks

    1072 Words  | 5 Pages

    • Don’t induce fear through an individual or store performance indicator. • Give better commission rate during slow hours to balance the SPH. 2. Re-orient the middle management: I would say that the lack of communication between the top and the middle management is one of the primary reasons for these issues being created.

    Read More

  • Gap Inc: Internal Analysis

    1380 Words  | 6 Pages

    Political Forces: The political stability is very important for the business to grow and last, according to that if the business has been operated in a politically unstable area, or in a country that is under a threat of wars that will lead to a loss for the business. Politics and governmental interferes is an important issue that is facing businesses and became a barrier in many situations. GAP Inc.

    Read More

  • Swot Analysis Of Apple Marketing Strategy

    3863 Words  | 16 Pages

    1.0. INTRODUCTION Every organization strives to benefit from creating value for its customers, in the most effective way, for the purpose of attaining competitive advantage in the business environment in which they operate. Philip Kotler(2015) defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. According to Hollensen (2003), a strategy is a fundamental pattern of present and planned objectives…”

    Read More

  • Hilton Garden Inn Marketing Strategy

    1248 Words  | 5 Pages

    KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.

    Read More

  • Swot Analysis Of Hotel

    887 Words  | 4 Pages

    SMART marketing objectives for a hospitality and tourism business: From the brief meeting, Mr Ramesh summarized the main objectives of the Village Hotel Bugis will coincide with the Group’s mission statement. (i) To develop an enterprise and operate the businesses by serving with grace and love, integrity and honesty (ii) To inspire better lives to all stakeholders using the core values of BUILD (iii) To market VHB is a destination of pleasure and business with its unique characteristics of its locality. 2. Marketing plan development for a hospitality organization: Marketinng audit ( PEST ): PEST analysis is a simple widely used tool that helps to analyze the Political, Economic, Social- cultural, Technological changes in the business environment. Let’s see how The Village Hotel uses PEST analysis to their business.

    Read More

  • Identity And Identity In Tourism

    1587 Words  | 7 Pages

    IDENTIFY AND RESEARCH A TOURISM ATTRACTION Introduction Tourism has experienced continued growth and extensive ‎diversification and competition on the last decades, becoming one of the fastest growing economic sectors in the world and by consequence, one of the main income ‎sources for many developing countries. “Every time we travel we are part of a global movement that has the power to drive inclusive development, to create jobs and to build the sustainable societies we want for our future,” says the actual UNWTO¹ Secretary General, Taleb Rifai. “This movement also contributes to build mutual understanding and to safeguard our shared natural and cultural heritage,” he completes. A sustainable and responsible approach to tourism means that neither the natural environment nor the socio-cultural organisation of the host communities would be compromised by the arrival of tourists.

    Read More

  • Drilling Into Disaster: BP In The Gulf Of Mexico Case Study

    828 Words  | 4 Pages

    Additional, they were lack of communicate and lack of understandable roles. They were lack of control environment that they did not assign a good duty of segregate for each level. The company just focus on solving extreme high risk problem and ignored the expert advices, demonstrated by Tony Hayward. When the disaster appeared, the board is lack of oversee in operation, had a slow reaction on solving. This failure is resulted in inconsistent of organizational culture.

    Read More

  • Swot Analysis Of Theme Park

    1101 Words  | 5 Pages

    SWOT Analysis SWOT analysis is a tool that helps in assessing the Strengths, Weaknesses, Opportunities, and Threats involved in any commercial business. An individual or firm look at the strengths and weaknesses which are in relation to the internal operations of the business and can be controlled by the firm, whereas the opportunities and threats are facets which are exterior to the business and not controlled by them (Kerzner, 2015). A detailed SWOT analysis of our new product, The World of Monopoly, introduced by the organization is as follows: Strengths • The World of Monopoly theme park and resort will be strategically located on Sheikh Zayed Road just after the ever-popular Ibn Battuta Mall, the theme park will also become the

    Read More

  • Nike Consumer Behaviour

    1301 Words  | 6 Pages

    Consumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.

    Read More

  • Comparing Two Cities: Similarities And Differences Between Two Cities

    911 Words  | 4 Pages

    In contrast, cultural heritage sites are the main tourist attractions of Kathmandu. The tourism industry is well managed in Colorado. On the other hand, the tourism industry is still developing in Kathmandu. The total number of tourists visiting Colorado is higher than the number of tourists visiting Kathmandu. In the same way, people don’t have to buy an entrance ticket to visit places in Kathmandu.

    Read More

  • Reflection On Strategic Marketing

    917 Words  | 4 Pages

    Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.

    Read More

  • Evolution Of Tourism

    1649 Words  | 7 Pages

    A time before the introduction of Internet, the consumer would visit a travel agency to review the tourist information, usually conveyed through the travel brochure, and select the options that most interested him. Today, one can no longer speak of this kind of tourism. The growing world population, evolution of tourist behavior and introduction of the internet has expanded the

    Read More

  • Reflection On Consumer Behavior

    1141 Words  | 5 Pages

    Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.

    Read More

More about Tourism Swot Analysis

Open Document