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Tourism Swot Analysis

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Strength The marketing department frequently conducts market research, customer’s satisfaction, competitive analysis and customer’s buying behavior. As a result the company based on scientific market research develops new products or amends the existing ones to satisfy needs and wants of customer. The major strength for marketing department is corporate social responsible activities which help on enhancing ethical business reputation of the company. There is strong personal relationship with customers, tourism organization and business associates. Weakness On the contrary to strength, the department lacks adequate budget for promotional activities, advertisement etc. The company has just prioritized digital marketing so there is lack of online …show more content…

When planning travel, Millennials are used to having their options conveniently available to them. They want to be able to research and book their trips and tours online. Millennials also tend to analyze ethical business pattern of the company before purchasing a product. NHATTC’s business principle of corporate social responsibility activity is prime reason that differentiates it from other travel companies. However the company needs to adapt to technological changes in tourism field such as e-booking and e-payments in order to cater services to millennials. Adventure tourism The growth pattern in adventure travel is extremely high because people want more from their vacation, customer want something transformative and memorable which is provided by adventure tourism. A decade long experience of NHATTC in addition to unlimited adventure activity potential in Nepal is beneficial for long term business. Emerging market such as India, China and …show more content…

NHATTC have clear vision on doing so by incorporating 3ps (People, Planet, and Profit) business philosophy in their strategies and activities. The intern was assigned to marketing department hence it was really fruitful to understand technological advancement in marketing field. The intern observed many businesses giving up traditional advertising method and opting for digital internet marketing by focusing on Search Engine Optimization, Google ad words or Social Media marketing. The intern understood in order to survive in highly competitive market, business should opt for technological advancement, gain trust and confidence of customer. The positive reputation of NHATTC has made them stood out from the rest in tourism

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