Tourist Behavior In Tourism

987 Words4 Pages
“A consumer as an individual who, through a process of decision-making, obtains goods and services for personal consumption” (Page &Connell, 2014, p.54). In tourism, valuable experience of destination environment could also be acknowledged where tourist turn into a consumer of place or culture. Besides that, he also might be a byer of local products in a certain destination. So, this report represents the tourist’s behavior on vacation. In addition, the questionnaire below helped me to analyze my partner 's holiday desires by taking in consideration her age, nationality, marital status and occupancy (appendix 3). Also, that questionnaire allows to analyze tourist’s type according to Plog’s, Yiannakis and Gibson’s classifications of leisure tourists…show more content…
According to his typology, my colleague is allocentric tourist, which enjoys travelling independently, explore culture, seek for adventurous experiences on holiday and go to different places on each vacation (Page & Connell, 2014). Based on Plog’s, allocentric are interested about the world around them and want to explore it. Cooperation with locals and participation in culture, cuisine as well as active past times are central to allocentric tourist’s holiday experience. Cultural motivation indicates the desire to explore and learn about the destination. Furthermore, they tend to make decision very quickly as they identify that life involves risks and they face daily life with full of energy (Plog,…show more content…
Despite the fact that, the destination might be a good choice and place, it has its own strength and weaknesses as well. One of the biggest strength of Brazil it is that it has a solid multicultural combination of the nation 's different ethnicities, which is perfectly fits the needs of my colleague (appendix 3, line 19 and 21) (Lohmann & Dredge, 2012). Another one, as by Euromonitor Industry overview “World-famous and diverse landmarks, such as Christ the Redeemer, Carnival, the city of Ouro Preto, the Amazon River, and the Iguaçu Falls”, which again fulfills the expectations of my traveler (Travel in Brazil, 2016). However, the destination also has its weakness. The main one is that Brazil as a Portuguese speaking nation has a small percentage of speaking English language. As a result, according to my interviewee she speaks only English language as one of the main languages in her home country, Pakistan (Pakistan country profile, 2016). As regards of opportunities, Brazil is inexpensive for international tourists due to local currency depreciation, which gives to my partner a high purchasing power. Concerning the threats, it has political instability which can cause a big issue for the whole tourism industry and tourists including my colleague as well (appendix 5) (Travel in Brazil,
Open Document