Maslow's Theory Of Tourist Motivation

Introduction

When it comes to attracting tourists to the certain place, motivation plays an enormous role in it. The tourist motivation can be defined as a desire to travel. But what pushes the person to go to travel? Motives by which the tourists can be guided are diverse. They are usually defined by the travel purposes. The purposes of travel can be the most various, starting from the rest, leisure, entertainment, knowledge, sport, and finishing with business purposes.

Аnаlysis

Between the 1960s and 1970s, the debate among sociologists about the types of tourist and tourist;s behaviour in tourism has began, thus they were in search of the real thing or originality .Soon, defining the tourist's behavior has become a popular topic among

In his works he suggested to organize all needs of the person in a hierarchical system of a priority. To fully understand this he distributed everything in a priority order and made it in the form of a pyramid which is called Maslow's pyramid since then. If I would try to fit my respondent in a Maslow's theory I would say that she is a person who would consider physiological needs ,love and belonging and safety as major interests while travelling. Thus, according to the questionnaire, she shows that she seeks for affection to people ,as she prefers to travel with the small group, usually family and friends. Furthermore, the fact that she does not like to be surrounded by a big group of people shows her needs in safety and security because you can never guarantee your personal security and this is what my respondent will looks for when choosing the destination. Маslоw’s hiеrаrchу оf nееds prоducеd а usеful tооl fоr understаnding psychоlоgical mоtivаtiоnаl fаctоrs in

He has allocated two extreme types of tourists which are psychocentrics and allocentrics. Each of the types has its own model of behavior,which depends on selection of a particular destination, transportation and etc. If we look trough Plog’s model, my respondent would be considered as an allocentric because of the desire to explore new places and the desire for adventure. As a Allocentrics, she is outward-looking person who like to take risks and seek more adventurous holidays. Additionally, she can easily go to destinations that were not yet explored by the large amount of tourists. On the other hand, comparing to Maslow’s theory my respondent has needs in security which means we can also see her as a near-psychocentric because even considering the fact that she can take risks she is also not a person who would travel in a large groups as it might consequence a lack of personal safety. In addition she can easily visit the familiar places that were discovered by her before which proves us the definition of mid-centric