2.1 Destination Image Destination image concept may vary in related academic literature. According to Matos, Mendes, and Valle (2012), image is a set of complex mental impressions and total feelings that a potential tourists hold of a product, place or tourism destination. It is one’s mental representation, feelings and overall perception about a certain destination. Echtner and Ritchie (2003) described destination image as simply "impressions of a place" or "perceptions of an area". For Lopes (2011), Destination Image is one of the most important elements of a tourist destination, and becomes a critical factor for the success or failure of tourism management.
Introduction This section consists of various research projects that focus on how individuals go about making decisions. The tourism literature offers substantial conceptual and empirical works to describe tourist’s destination choice process. The paper reviews the empirical work that has been reported in tourism literature. Advancing consumer decision making in tourism behavior There are a lot of theories like: the prospect theory, the expected utility theory, regrets theory, the theory of reasoned action, etc have been developed to test variety of contexts. The range of contexts from well defined to ill define within which these decision-making theories are used is too broad to specifically deal within single manuscript.
Any tourist spot (nucleus) has to have an zone of closure to make it successful as a tourist attraction. It’s not necessary that every tourist spot has all the amenities but if the amenities are more than that spot will surely attract tourists in large numbers. Inviolate belt plays an important role in Gunn’s model as it is a major factor which affects the rise or decline of a tourist spot. If the amenities are less or we can say if the inviolate belt is on a weaker side then it will have a negative effect on any tourist spot. Last aspect of Gunn’s model is The Zone of Closure.
In the same way, destination unattractiveness might also be predicted by primary factors (actual events) and secondary factors (potential events)”. There are many developing countries those have a potential tourism attractions, history and cultural heritages, to develop tourism industry in economic
Destination marketers and managers are constantly being met with the challenge of learning to attract newer tourists and to encourage their revisiting to the destination. The keys to such actions lie in the understanding of tourist behaviours and the antecedents involved in influencing consumer loyalty to destinations. A common assumption made is that an overall satisfied tourist plays a fundamental role in that tourist’s choice to continue returning to a destination and recommend it to others. The purpose of study is to review literature on this idea of “tourist satisfaction” and investigate to what extent it influences destination loyalty amongst tourists. Tourist Satisfaction Defined Tourist satisfaction has become a major area of research over the past three decades (Kozak, 2001).
And today, they still use the traditions of physical geography and newer approaches in tourism studies. Furthermore, since 70s Anthroplogy is widely acknowledged by scholars because it approach various point of view on tourism as an element of human culture and behaviour. The conflict between interpretive and positivist approach give impacts on tourism organizations while conflict between planned versus emergent strategic behaviour in the field of strategy research. The researchers also need a good understanding of the research background related to issues in other disciplines related to strategic behaviour in their own
Any consumer must influenced by family members, a tourist loving family member must have some influence regarding tourism and any change in this factor can change the behavior of any tourist. As brought up any person can belongs to multiple groups, and this can be defined in the terms of social status roles. Mostly, when any person, is predictable to execute according to those persons or groups which are around him or her, the role has been indicated as the role of that groups (Kumra,
what are the factors that influences particular consumer to make selection about the place? Their attitudes towards selection of particular tourist spot with their limited money and willingness to go over there. It is human nature to find out what lies beyond our own boundaries so as marketer a problem arises how their minds work. However, past few decades’ tourism industry has grown up significantly, so does the mind of the consumer has become complicated of making choices regarding selection tourist spot .so many factors play vital role as we will go through research we understand it better which things play vital role. Literature Review In this literature review I have divided into 5 sections that plays a vital role in selection of the spot.
One major l factor is motivation. Motivation is a driving force that propels us to move (Solomon, 2004) and plays a crucial role in determining the decision making process and travel behavior of tourists .For a company to gain a competitive differential advantage, it needs to fully understand what triggers consumers to purchase tourism or hospitality products. It has been known that a variety of forces namely push and pull, do compel an individual to take action and have long been used to determine motivation for travel by individuals (Bogari et al., 2004; Kim and Lee,