Tourist Motivation Report

2.1.3 MOTIVATION IN TOURISM SHOPPING

Swain and Mishra 2015 said that motivation is connected to natural or emotional wants and needs as well as essential energy that stimulates, directs and combines an individual’s acts and conducts. Tourist Motivation was broadly assessed by Mountinho, (1987), who described it as a condition of need, a situation which applies a drive on person to particular form of acts that would certainly provide contentment (Page, 2011).

Within a tourist location, visitors may possibly have various motives intended for a shopping journey, including relaxation activity, pleasure-seeking, learning the local customs and new developments, and sensory motivation (Tauber, 1972). Further Evans et al.,(2009) referred to Arnold

Swain and Mishra (2015) cited that around 1981 Dann described the conception of push and pull factors as 2 vital forces that are related to consumers travel and other decisions like shopping and are said to provide finest experience and contentment. The push aspects signify that the tourists are pushed to take a trip and buy goods due to the internal forces whereas pull factors are the ones that are external which attract the tourists. The individual is said to be pushed by his personal motivation variable and attracted by the aspect of a location (Uysal and Hagan,

Tourist decision making process is established through the following variables social, cultural and situation (Swain and Mishra, 2015). The factors that make an individual take decisions are internal and external. Swarbrooke & Horner (2007) identified individual motivators, individuality, disposable income, physical condition, family & work obligations, past experiences, interests, lifestyle outlook and perception which influence the internal factors of an individual (as mentioned in section 2.1.5) and push them forward in decision making. Family acts as a combined purchasing unit with diverse roles resulting to a picky type of tourism and merchandise buying (cooper et al.,