Since ancient times, there are many arguments about the tourist motivations but the social element will be the main element that motive people to travel. The social element widely explains that it has a great influence to motive a tourist travel. It is always can make tourists want to escape everything temporarily from their daily routines, without any worries and they will return to their usual environment when they already find out what they want from the journey. According to the study of Crompton, 1979, explains the tourist motivations is one of the factors that make tourists travel and it is a key factor to compel and impel force all the tourist behavior. There are two types of tourist motivations which are cultural motives: new and
To understand and find more deeper information for tourist behaviors, the researcher recommend to research more about culture by religion, subculture, type of culture in tourism or even the factor that effect customer to choose Thailand as a destination for example. This can help to support the deeper understanding on difference of tourist behaviors and their
Chon and Olsen (1991) discovered a goodness of fit correlation between tourist expectations about a destination, and tourist satisfaction. Then, after tourists have bought the travel service and products, if the evaluation of their experience of the travel product is better than their expectations, they will be satisfied with their travel experience.Generally, expectation can be defined as performance of establishment, ideal performance or desired performance (Teas, 1994). In terms of the relationship between expectation and satisfaction, expectation can be defined as prior estimations made by customers’ while receiving service (Oliver, 1981). Tourist satisfaction is related to the mental state of the tourist rather than the physical state.Tourists can notice their satisfaction when he or shevisits their favorite destination (Y.Yoon&M.Uysal,2005). Tourist satisfaction refers to the pleasure of the tourist
Tourist Gaze. The concept "Tourist Gaze" implies a dynamic process, which is associated with the acquisition and accumulation of tourist experience. Moreover, this concept includes a multi-level gradual social organisation of tourism and systematic natural development of these processes. The "tourist gaze" helps to formulate what separates the tourist experience from everyday life. Namely, to understand the ways in which the production and consumption of tourism goods and services affect various social relations and processes.
Therefore, the generated income can move down to the lower income layers of the economy. Furthermore, tax revenues the government receives both from tourists and local businesses can be used in government expenditures on health, education, science and infrastructure. In addition, tourism significantly improves export opportunities for developing countries contributing to the expansion of their economic growth. The government foreseeing these advantages implements public policies favorable for the development of tourism. (Stynes,
“A consumer as an individual who, through a process of decision-making, obtains goods and services for personal consumption” (Page &Connell, 2014, p.54). In tourism, valuable experience of destination environment could also be acknowledged where tourist turn into a consumer of place or culture. Besides that, he also might be a byer of local products in a certain destination. So, this report represents the tourist’s behavior on vacation. In addition, the questionnaire below helped me to analyze my partner 's holiday desires by taking in consideration her age, nationality, marital status and occupancy (appendix 3).
Destination marketers and managers are constantly being met with the challenge of learning to attract newer tourists and to encourage their revisiting to the destination. The keys to such actions lie in the understanding of tourist behaviours and the antecedents involved in influencing consumer loyalty to destinations. A common assumption made is that an overall satisfied tourist plays a fundamental role in that tourist’s choice to continue returning to a destination and recommend it to others. The purpose of study is to review literature on this idea of “tourist satisfaction” and investigate to what extent it influences destination loyalty amongst tourists. Tourist Satisfaction Defined Tourist satisfaction has become a major area of research over the past three decades (Kozak, 2001).
A Study of Tourist satisfaction in Ahmedabad city within SERVQUAL dimension Ashish Rami Research Scholar, KadiSarvaVishvavidyalaya, Gandhinagar Assistant Professor Rai University, Ahmedabad Dr. Kavita Kshatriya Professor, NRIBM, Ahmedabad Abstract: Gujarat tourism has become a brand after tremendous marketing efforts by TCGL(Tourism Corporation of Gujarat Limited). Tourists’ expectations should also be fulfilled as they see in marketing tools of tourism. The study focuses on satisfaction level of tourists in Ahmedabad city. Few places are selected for the study where very less tourist visit, which gave result in finding lacking areas. For this purpose a questionnaire with five point Likert scale is applied to measure tourists’ satisfaction.
E.g. when the Air price changes in seasonds then the tourism package also changes, or if the Hotel charges change due to seasons, then tourism package also changes. seasonality reason and changing demand cannot be rejected. The main purpose of pricing in any filed is to obtain a good amount of target market share, put off competition, and to take precision of the price (eod) elasticicty of demand. PLACE Various distribution policies can be used for tourism marketing.
In marketing perspective, satisfaction is the attitude consequence from the comparison of the expectation of performance and the perceived performance of the service experience (Vargo & Lusch, 2012). Considering tourists as a customer, customer satisfaction is primarily referred to as a function of pre-travel expectations and post-travel experiences. Further, Gill, Byslma and Ouschan (2007) and Tsiotsou, R.H & Goldsmith, R.E. (2012) explored that perceived value may be a better predictor of behavioral intentions than either satisfaction or quality. Value refers to the mental estimate that consumers make of the travel product, where perceptions of value are drawn from a personal cost/benefit assessment (Mason, 2016).