Toyota Camry Swot Analysis

Therefore, there is an immense opportunity for the 2018 Toyota Camry Hybrid, LE CVT for the current and future growth based on the target customer needs.

Primary Target Market

The primary target market is the Asia Pacific region which is comprised of 31 countries with an approximate population of 4 billion people. By 2030, around 2.6 billion people are projected to be in the middle-class bracket. According to Statista, at least 50% of the population in 11 countries is living in the urban areas. This projection can only increase as the world becomes more urbanized. 100% of the population live in the urban centers in Hong Kong, Singapore, and Macao. Mongolia, Malaysia, Japan, Australia, New Zealand, South Korea, China, Indonesia, and Thailand’s

Frequent past vehicle recalls Increasing demand from the developing world. Increasing competition in the automotive industry.

Exceptional worldwide brand image and sales volume. Rigid organizational structure. Positive reception and demand for hybrid vehicles. Unfavorable government policies and regulations.

Pioneer in hybrid cars. Dependence on two major markets – Japan and North America. Increasing demand for environmentally-friendly energy (green energy). Innovations from competitors.

Strengths

The 2018 Toyota Camry Hybrid, LE CVT can ride on the Toyota Motor Corporation’s position as one of the leading automakers in the world. Thus, there are a number of internal strengths for the brand, such as the efficiency in the Toyota Motor plants, the exceptional brand image and sales volume of the company, and a pioneer in hybrid car

In the definition of the production system, the Toyota Motor Corporation (n.d.)states, “The Toyota Production System (TPS) was established based on two concepts: The first is called “jidoka” (which can be loosely translated as “automation with a human touch”) which means that when a problem occurs, the equipment stops immediately, preventing defective products from being produced; The second is the concept of “Just-in-Time”, in which each process produces only what is needed by the next process in a continuous flow.” Thus, the efficiency of the production system reduces the production costs of the model by eliminating trial and error, and as a result, improve the brand returns. Further, the returns support continuous development and innovation to improve the customer experience. Moreover, each unit meets the intended quality and customer specifications. Thus, the brand will easily meet the demand of the Asian market and the specifications for its new market. Consequently, the brand will remain competitive in the ever-changing automotive market. Figure 2 below summarizes this production