Toyota Case Study

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Introduction Background of Toyota Toyota, founded by Kiichiro Toyoda in 1933 in Japan, which is one of the largest vehicle manufacturer in the world. It employs around 333,498 people worldwide and not only conducts its business worldwide with 50 overseas manufacturing companies in 26 countries and regions but sell its product in more than 170 countries and regions in the figure of 2013. Furthermore, Toyota provides products and services to support people’s live in different field which refers that it has a wide range of production. Since 2008, Toyota company superseded GM company became the largest automobile manufacture in the world and its net profit reached to approximately 525.5 billion yen in three month ended December 31 2013 that almost three times of GM company. In some extent, Toyota leads the automobile industry. (Baidu, 2014) Founder of Toyota Kiichiro Toyoda, the founder of Toyota, was born in Japan in 1895. At the end of 1929, he went to England for task from his father and spent four months to experience automobile traffic in England. After that, he visited England and American automobile manufacturers to make sense its production status. This oversea journey did impress him a lot and strengthen his conviction of doing his own automobile career. Original Structure Toyota 's history began in 1933, a division of the company is specialized in producing automobile under the direction of the founder 's son, Kiichiro Toyoda. At the

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