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Toyota Company Case Study

854 Words4 Pages

1. Innovative culture Toyota is one of the most innovative auto companies and has a strong culture that is focused on constant innovation. The company was the first to introduce Kaizen, Kanban and Total quality Management systems widely in their organization.
2. Brand reputation The business is known for its environmentally friendly, safe and durable cars that are sold in more than 170 countries.And then Toyota’s brand is the most valued automotive brand in the world.
3. Industry leader in production and sales Toyota was the first company which didi a lot in manufacturing process.For examples it has introduced lean manufacturing and total quality management practices. Although there are many manufacturers who are able …show more content…

Element 2 LISTEN It is necessary to be a good listener to answer those questions: What’s being said about your company, brand, service, or products? Where are people talking about your brand the most? Who is leading the conversation in your market? How do people feel about your brand?

Element 3 ANALYZE Most successful CMOs use marketing analytics and dashboards to connect marketing metrics to cross-functional outcomes, increase decision-making agility, and show business peers where the market is heading.

Element 4 DISTRIBUTE Integrating content and insight into the daily workflow of employees can reduce the time it takes to respond to emerging trends, correct inaccuracies, and diffuse negative perceptions to protect your company reputation, competitive advantage, and brand value.
Element 5 …show more content…

All Toyota team members, at every level, are expected to apply these values in their daily work and relations with others. worldwide contribute every day to the success of the Toyota team.

1 Genchi Genbutsu
Going to the source to find the facts to make correct decisions, build consensus and achieve goals.
2Kaizen
Continuous improvement. As no process can ever be declared perfect, there is always room for improvement.
3 Challenge
To maintain a long-term vision and meet all challenges with the courage and creativity needed to realize that vision.
4 Teamwork
Toyota stimulates personal and professional growth, shares opportunities for development and maximizes individual and team performance.
5 Respect
Toyota respects others, makes every effort to understand others, accepts responsibility and does its best to build mutual trust.

Internal Environment of TOYOTA
Core

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