Toyota Ethical Issues

Toyota, the Japanese car manufacturer based in ‘’TOYOTA CITY, JAPAN’’ is one of the world’s most effectively branded and remarkable brands when it comes to automobiles. The Japanese automaker has been involved in different Advertisements and Branding in order to target worldwide sales and capture value from its consumers.

In order for the Japanese giant to deliver its promise of Quality, Innovation and Safety, the company has not only embark on brutal advertisement campaigns but also branding its cars in the traditional culture of the ‘’Toyota way’’ which emphasizes Value and strong moral conduct for all its employees. The ‘’Toyota way’’ demands all stakeholders to take (challenge, mutual respect, team work, go and see and to be open to continuous

In order to fight carbon dioxide emission, the company has introduce less fuel efficient cars and making the brand the most ethical multinational corporation in the world according to ‘’Covalence Ethical Ranking’’ which ranks cars based on Governance, Economic, Environment, Labour, Human Rights, Society and product. (Covalence SA, 2013) In the field of Advertisement, the Japanese automaker has held emphasise in the positive experiences of ownership and vehicle quality. Ownership experiences has been seen in slogans such as "You asked for it! You got it!" (1975–1979), "Oh, what a feeling!" (1979 – September 1985) "Who could ask for anything more?" (September 1985 – 1989),"I love what you do for me, Toyota!" (1989–1997), "Everyday" (1997–2001)", "Get the feeling!" (2001–2004), "Moving Forward" (2004–2012), and "Let 's Go Places" (2012–present).All of these in the United

This is seen in the different slogans used in different parts of the world to deliver its ‘’Toyota way’’ to its customers. For instance in Singapore and the Philippines, Toyota uses slogans such as ‘’Leads you Ahead’’ (1989-2001),’’Passion’’ (2001-2004),’’Moving Forward’’ (2004-2012) and ‘’Always Better’’ (2012-present). While in Thailand, the company uses other slogans like ‘’Leads you ahead’’ (1989-2001), ‘’Passion’’ (2001-2004), ‘’Moving forward’’ (2004-2012) and ‘’Mobility of Happiness’’ (2012-Present).In India, the company uses quit similar but different slogans to persuade its customers. Slogans such ‘’Leads you Ahead’’ (1997-2001), ‘’Passion’’ (2001-2004), ‘’Moving forward’’ (2004-2012) and ‘’Quality Revolution’’ (2012-Present). The different slogans deploy by Toyota especially the latest slogans such as ‘’Always Better’’ (Singapore and the Philippines), ‘’Mobility of Happiness’’ (Thailand) and ‘’Quality of Revolution’’ (India) has been barely to lay emphasis on Toyota’s latest technology advancement in its cars such as the Hydrogen fuel efficient cars and the recent announcement to put a driverless car by 2020 on the road. This revelation has not only made Toyota a strong challenger to America’s search engine giant Google, but also strong player in the international market of driverless