Toyota Product Mix Analysis

Toyota → Being a leading firm in the automotive industry, Toyota therefore needs to target a fair few consumer groups and answer to what they’re looking for based on their needs, lifestyle, etc. This lead to the company having a target market, which is varied and based their consumers’ preferences and the local and regional market condition.

Toyota is, like said earlier, and international firm with branches all around the world, which means that they have a large variety of products. In their product mix is Toyota automobiles, Lexus automobiles, engines, and spare parts, which are all part of Toyota Motors; the two main ones listed here are naturally Toyota automobiles (for everyday use but with different aims) and Lexus automobiles, for the

They also need to keep this level of high-performance to keep reaching its target markets all around the world and look for innovation.

The American company’s production of automobiles is the most notorious with their hatchbacks and sedans; nonetheless they still offer a big variety of products with tractors, trucks and buses, which are widely used in the world.

Compared to Toyota, Ford has a more extensive range in their distribution mix: as said earlier Toyota only had the dealerships and the retailers, Ford’s distribution mix comprises of four places, which are their dealerships, their auto parts stores and the Ford Parts website. This shows that their strategy is to use all the other branches of their company to generate the most sales possible and aim to become the manufacturer who sells the most cars.

On the promotional side, Ford’s strategy is the same as their Japanese competitor. The staff at the dealerships uses personal selling to get the customer to acquire their products and use direct selling with corporate buyers, they use discounts and special offers for the sales promotion as method to attract more

Having to adapt to the different groups of consumers in the world, Nissan, as might be expected, offers a variety of products to satisfy their target market and increase their sales; moreover as they need to be able to rival Toyota and Nissan, they also have trucks and SUV’s on offer along with sedans and more environmentally conscious models like the Nissan Leaf. This has helped Nissan in reaching new markets and having a respectable market share.

Nissan’s price mix is nevertheless different to Toyota’s and Ford’s and that is because of their small product depth compared to the other two. Their main pricing strategy is to offer their products at a reasonable price in hope to attract customers and increase their sales.

On the promotional side, Nissan works in the same way with public relations, sales promotions, direct selling, and more (ads on the television, the internet, newspapers…). They have an innovative and popular way of enticing consumers to buy their cars with fun drives and off road