Toyota Motor Corporation is headquartered in Japan and is a multinational corporation. Currently, Toyota is one of the largest automobile manufacturers in the world and also the number of vehicles the company has sold the most in the world auto market. Also, not only is one of the largest car manufacturers in the world, Toyota is always on the list of 10 car brands head of safety and quality. Toyoda family in Aichi Prefecture, Japan is the line they give birth and development of the Toyota brand. 4/1937 Mr. Kiichiro Toyoda was opened Toyota Company after the government licensed automobile manufacturing...
For fiscal year 2009, Toyota produced slightly over 7 million vehicles, with approximately 40percent of those being produced outside of Japan. In the same the fiscal year, Toyota sold almost 7.6 million vehicles and the 74.3percent of vehicles for export. Throughout its globally dispersed parts manufacturing, vehicle assembly, and marketing operation Toyota employed over
INTRODUCTION: Toyota Motor Corporation is a Japanese automobile manufacturer. It is part of the Toyota Group, one of the largest Multi-National Corporations in the world. Its headquarters is located in Toyota, Aichi, Japan. In terms of production, it was ahead of Volkswagen and General Motors in 2012. It has reported on its financial statements that it has 540 subsidiaries and 226 affiliates.
The main features of Toyotas culture are Teamwork, Continuous improvement through learning, Quality, Secrecy. While these features may present their advantages they also have their drawbacks. The focus on quality has been impacted by the management style that insists on the uniformity of the final product. The employees have a predetermined schedule based on the objectives of the management which may hinder innovation and initiative. Toyota coordinates operations in all its subsidiaries across the world to ensure that there is a smooth running.
This strategy is unique when it comes to automobile industries its main focus is not to compete with other car makers but to conquer customers with awesome products and services to get maximum customer satisfaction. The business model for Toyota is also based on increasing the sales of the organization and it ensures that any unforeseen situation do not harm the business structure of the
Was founded in 1937 by Sakichi Toyoda and his first vehicles he created was the G1 and the A1 passenger car in 1935, was all based on his ground breaking designs, where one of them was paid 1 million yen by a British concern. Sakichi used the money to found the company Toyota where at the same time was also supported by the Japanese government, mainly because of the various military functions. At the beginning business was reasonably unsuccessful after Eiji Toyoda that have been the president from 1967 to 1982 introduced the lean production method after he studied the Ford Rouge plant in 1950 in Detroit. After that the method known as lean production changed the name to Toyota Production System. Taiichi Ohno by using his new production method he successfully helped Sakichi Toyoda to improve is company and to expanded in the world, and he also opened the first Toyota-owned factory in America in 1988.
Toyota is the biggest manufacturer of cars forecast on selling over 150,000 to 10 million vehicles. As well as being a top seller, Toyota will likely outsell both Volkswagen AG and General Motors and remain the world’s best-selling automaker. Thought many successful events, Toyota has shown resistance to internal weaknesses and threats within the company. The company’s perseverance and strategies also helped them highlight many of their possible strengths and opportunities. Toyota will be able to point out any mistakes, make improvements, and take advantage of opportunities using a SWOT analysis.
Toyota → Being a leading firm in the automotive industry, Toyota therefore needs to target a fair few consumer groups and answer to what they’re looking for based on their needs, lifestyle, etc. This lead to the company having a target market, which is varied and based their consumers’ preferences and the local and regional market condition. Toyota is, like said earlier, and international firm with branches all around the world, which means that they have a large variety of products. In their product mix is Toyota automobiles, Lexus automobiles, engines, and spare parts, which are all part of Toyota Motors; the two main ones listed here are naturally Toyota automobiles (for everyday use but with different aims) and Lexus automobiles, for the
_____________________________________________________________________________ Globalizing the Toyota Way There are many ways which Toyota has been doing this quite successfully: 1.Coordinator System 2. Careful Selection 3. Trips to Japan. 4. Chief engineer system.